Spanish fashion brand Mango is collaborating with Amazon Europe. It opened a private online store on the popular marketplace. Or actually, it opened several online stores as the assortment is country-specific. In the UK for example, customers can buy all products, while in Germany and France only the men’s, kid’s and Violeta by Mango lines are offered.
For Mango it seems having a presence at a marketplace is an important part of its sales strategy. After it started selling its products at Zalando in August 2014 (and, among others, Asos, Otto and Dutch online fashion stores Wehkamp.nl and V&D before that), Mango is now ready to sell its clothing on Amazon.
In the United States, Mango has its own shop on the Amazon website since 2010, but in Europe Amazon’s customers had to wait some years. But now it’s finally there. But while British consumers can buy the main line from Mango, shoppers in Germany and France can only buy products from Man, Mango Kids and the plus-size line Violeta by Mango.
Millions of additional customers
Of course, Mango will keep on selling its products via its own online stores, but by having a dedicated store on Amazon, the Spanish brand could target millions of additional customers. “We have millions of customers shopping for fashion from our European websites”, says Sergio Bucher, vice president of Amazon Fashion Europe. “Our customers love Mango, so we are delighted to launch these stores to make it easy for Amazon customers in UK, France and Germany to browse and shop the brand.”