Lengow acquires Netrivals

French ecommerce automation platform Lengow has acquired Netrivals, a software provider for price comparison. The companies have not released any financial details about the deal. As a result of the acquisition, Lengow will expand into Spain.

A little more than a year ago, the French ecommerce automation platform Lengow was acquired by Marlin Equity Partners. The global investment fund acquired a majority stake in the company, which provides over 4.600 brands and retailers cross-channel management of their ecommerce strategy.

Tracking over 1.000 million products

Today, the company announces that it has acquired Spanish SaaS solution Netrivals. With data tracking technology across more than 1.000 million products and over 32.000 stores, it enables businesses to make pricing decisions and boost their sales.

‘Our customers have been asking for more capabilities for pricing intelligence.’

“As brands and retailers embrace their omnichannel strategy, they have a critical need for a comprehensive global view of the potential of their products in the market”, explains Mickaël Froger, CEO of Lengow. “Our customers and marketplace partners have been asking for more capabilities for pricing intelligence alongside the Lengow solution, to activate product data based on reliable market insights.”

Launch in Spain

Netrivals has a client base across the UK, Germany, Italy, Spain, France, Australia and the Nordics. The acquisition enables Lengow to accelerate its international expansion, as it will open an office with local personnel in Barcelona, Spain. The ecommerce automation platform already has offices in France, Germany and the UK.

‘The acquisition enables Lengow to accelerate its international expansion.’