Alibaba launches English portal on Tmall
Alibaba Group has launched an English portal on Tmall Global, the major cross-border online shopping platform. With this move, the Chinese company wants to boost its international expansion. Tmall wants to double the number of foreign brands in three years.
As its Tmall’s mission to connect international brands with Chinese consumers, the new English-language website will widen its reach to merchants, especially to medium- and small-sized businesses around the world.