Alibaba launches English portal on Tmall
Alibaba Group has launched an English portal on Tmall Global, the major cross-border online shopping platform. With this move, the Chinese company wants to boost its international expansion. Tmall wants to double the number of foreign brands in three years.
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As its Tmall’s mission to connect international brands with Chinese consumers, the new English-language website will widen its reach to merchants, especially to medium- and small-sized businesses around the world.