Amazon introduces charge for Prime users in the UK
Starting on September 18th, ecommerce giant Amazon will charge Prime members for same-day delivery in the United Kingdom. The fee will apply to orders under 20 British pounds (23.5 euros). Other delivery options will remain free for Prime members.
The online marketplace announced the change in an email to its Prime users in the United Kingdom. Previously, Prime members could select same-day delivery for free. Now, that is only the case when the order’s total is worth more than 20 British pounds.
‘1,000,000 items available for same-day delivery’
Customers who are not Prime members will still pay the same fee of 5.99 British pounds for the service. “Prime members enjoy fast, free one-day delivery on millions of items. We are constantly innovating to deliver a wide selection of great value products at the fastest speeds, and more than a million items are now available for same-day delivery in the United Kingdom”, said a spokesperson for Amazon.
‘All orders will be delivered to Prime members with the fastest free option by default.’
“All orders will now be delivered to Prime members with the fastest available free option by default.” The Prime subscription fee will continue to be 8.99 British pounds a month.
Increased rates other ecommerce businesses
Amazon is not the first company to raise its delivery charges. Zalando and H&M have already limited free delivery and introduced paid returns. German fashion seller About You also introduced a minimum order amount of 30 euros. Orders below that will be charged with a delivery fee.