Bloom & Wild acquires Bloomon

UK online florist Bloom & Wild has acquired Bloomon, its competitor from the Netherlands. Both companies will continue operating under their respective brand names. With the acquisition, the new group will be active in eight countries across Europe.

“This is a huge step as we accelerate our mission to build Europe’s leading and most loved flower company. Today’s announcement means that we are now Europe’s leading online flower delivery company”, Bloom & Wild explains.

The group expects 8 million deliveries this year.

The combined business expects to exceed 8 million deliveries across Europe in 2021. It also expects to achieve 250 million euros in revenue this financial year.

Active in 8 countries across Europe

Bloomon is a well-known brand in the Netherlands and Belgium, and it’s – just like Bloom & Wild – growing fast in Germany. The new group will be active in eight countries: the Netherlands, Belgium, the United Kingdom, Ireland, Germany, Denmark, Austria, and France.

The acquisition delivers scale across Europe.

The Dutch company started in 2014 as a subscription service for flowers, but changed its business model last year as it also started selling fresh and dried flowers on a one-off basis. “This is a great deal for both companies, all team members and our customers. The acquisition delivers immediate scale across Europe and provides new and exciting opportunities for all staff from both businesses, who will be retained to drive ambitious growth across the continent”, Bloomon’s CEO Bart Troost commented.

First acquisition for Bloom & Wild

For Bloom & Wild it’s their first acquisition. According to CEO and co-founder Aron Gelbard this will lead to Europe’s leading online flower delivery company. “Over the past eight years, we’ve grown rapidly, entirely through organic growth, into a profitable business with revenues substantially north of 115 million euros. And now we’re excited to consolidate two leading players in the fragmented,  €25 billion European flower and house plant market.”