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Ecommerce in Austria

Ecommerce in AustriaAustria is a Central-European country that is part of the so-called DACH region, which also consists of Germany and Switzerland. The country has as many as eight neighboring countries. is one of the Scandinavian countries. Austria has been a member of the United Nations since 1955 and joined the European Union in 1995. The euro is the currency of Austria.

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COUNTRY
Austria
Population 8.77 million people
– % internet users 89%
Online sales €7.3 billion (2018)
Online stores worth mentioning: Universal.at, Eduscho, E-tec.at

Content:

Ecommerce events in Austria

Every year there are several ecommerce events being organized in Austria. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Austria.

Ecommerce customers in Austria

According to the Austrian statistical office, 89 percent of Austrian households had access to the internet in 2018. This means there are about 7.8 million Internet users in Austria. The same source also claims that 60.3 percent of all persons in Austria shopped online within the last twelve months. The average annual spending per online shopper in Austria is 1,700 euros. The study ‘Internet-Einzelhandel 2018’ also shows that 55 percent of what Austrians spend online goes to international retailers.

In Austria, invoice is a popular payment method. Research from Worldpay shows that 34.5 percent of transactions in Austria happen with cards, while bank transfers (31.1 percent) are also very popular. Most of these bank transfers are done online in real time. Another popular payment method in Austria is the e-wallet, which accounts for 13.6 percent of payments. The most popular e-wallet in Austria is, by far, PayPal, followed by Quick and ClickandBuy. According to Worldpay, these are the preferred payment methods in Austria:

Preferred payment methods in Austria.
Preferred payment methods in Austria.

The ecommerce market in Austria

Based on data from the Austrian Institute for SME Research, ecommerce in Austria was worth 7.3 billion euros in 2018. And the study ‘Internet-Einzelhandel 2018’ shows that ecomerce in Austria accounts for 4.3 percent of the country’s total retail sales.

Clothing and sporting goods are the most popular product category in Austria, with 41 percent of consumers buying products from this category online at least once a year. Books and magazines are in second place, although the number of online shoppers has decreased compared to a similar study five year earliers.

Big online stores in Austria

Some of the most popular and biggest online stores in Austria are online department store Universal.at, which sells mostly fashion, furniture and consumer electronics, Eduscho, which sells mostly coffee and travel, but also fashion and home & living items, and E-tec.at, which sells all kinds of consumer electronics. Other popular online retailers in Austria are Media Saturn, XXXL Gruppe, dm and Amazon.

The top 25 retails in Austria.
The top 25 retailers in Austria.

Latest news about Austria

Signa launches new division to boost online sales

Signa Retail, the Austrian group that owns Galeria Karstadt Kaufhof, wants to give a boost to its online sales. That’s why it launched the New Business Hub in Zurich. Carmen Spielmann, founder and CEO of car-sharing platform Sharoo, joined Signa Retail to lead the new division.

Ecommerce in Austria was worth €7.3 billion in 2018

Ecommerce in Austria was worth 7.3 billion euros in 2018. Most of the money that Austrian consumers spent online went to foreign online retailers, although 3.3 billion euros still went to domestic ecommerce companies.

AliExpress customers in Europe can pay later

Starting today, AliExpress customers in the Netherlands, Germany, Austria and Finland can choose when and how they want to pay for their goods. This is the result of a partnership between Klarna and AliExpress’ payment service provider Adyen.

Spar starts with online shop in Hungary

Supermarket chain Spar wants to start an online store in Hungary this year. Currently, home delivery of online groceries is already possible in some cities in Austria and Slovenia and soon, consumers from Hungary will be able to order their groceries online.

Amazon enters Austrian retail top 10 for first time

For the first time, Amazon has entered the top 10 of the biggest retailers in Austria. The country’s retail trade association, Handelsverband Österreich, has compiled a new list of the top 100 retailers in Austria and after ending in eleventh place last year, Amazon now ranks ninth.

Read all our articles about ecommerce in Austria.

Last update: June 2019