Ecommerce in Austria
Austria is a Central-European country that is part of the so-called DACH region, which also consists of Germany and Switzerland. The country has as many as eight neighboring countries. is one of the Scandinavian countries. Austria has been a member of the United Nations since 1955 and joined the European Union in 1995. The euro is the currency of Austria.
|Population||8.77 million people|
|– % internet users||89%|
|Online sales||€8.5 billion (2020)|
|Online stores worth mentioning:||Universal.at, Eduscho, E-tec.at|
- Ecommerce events in Austria
- Ecommerce customers in Austria
- The ecommerce market in Austria
- Big online stores in Austria
- Latest ecommerce news from or about Austria
Ecommerce events in Austria
Every year there are several ecommerce events being organized in Austria. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Austria.
Ecommerce customers in Austria
According to the Austrian statistical office, 89 percent of Austrian households had access to the internet in 2018. This means there are about 7.8 million Internet users in Austria. The same source also claims that 60.3 percent of all persons in Austria shopped online within the last twelve months. The average annual spending per online shopper in Austria is 1,700 euros. The study ‘Internet-Einzelhandel 2018’ also shows that 55 percent of what Austrians spend online goes to international retailers.
In Austria, invoice is a popular payment method. Research from Worldpay shows that 34.5 percent of transactions in Austria happen with cards, while bank transfers (31.1 percent) are also very popular. Most of these bank transfers are done online in real time. Another popular payment method in Austria is the e-wallet, which accounts for 13.6 percent of payments. The most popular e-wallet in Austria is, by far, PayPal, followed by Quick and ClickandBuy. According to Worldpay, these are the preferred payment methods in Austria:
The ecommerce market in Austria
Based on data from the Austrian Institute for SME Research, ecommerce in Austria was worth 7.3 billion euros in 2018. And the study ‘Internet-Einzelhandel 2018’ shows that ecomerce in Austria accounts for 4.3 percent of the country’s total retail sales.
Clothing and sporting goods are the most popular product category in Austria, with 41 percent of consumers buying products from this category online at least once a year. Books and magazines are in second place, although the number of online shoppers has decreased compared to a similar study five year earliers.
Big online stores in Austria
Some of the most popular and biggest online stores in Austria are online department store Universal.at, which sells mostly fashion, furniture and consumer electronics, Eduscho, which sells mostly coffee and travel, but also fashion and home & living items, and E-tec.at, which sells all kinds of consumer electronics. Other popular online retailers in Austria are Media Saturn, XXXL Gruppe, dm and Amazon.
Latest news about Austria
Amazon is also jumping on the local train. In an effort to offer a more regional shopping experience, Amazon has launched a separate website section where small and medium-sized businesses from Germany and Austria can present their goods on Amazon.
For the first time, ecommerce in Germany, Austria and Switzerland (also known as the DACH region) reached a consolidated volume of more than 100 billion euros. The German-speaking ecommerce markets are now generating more sales than any other language area in Europe.
Sellpy has launched in both the Netherlands and Austria today. The second-hand platform, which is part of H&M Group, is now active in four countries across Europe. Previously, it launched in Sweden and Germany.
Things are looking well for the biggest online shops in Austria. The top 250 can look forward to double-digit growth. And the ten biggest ecommerce websites from Austria account for almost half of the top 250’s total online sales.
Schuhe24, which sells shoes online from over 2,000 connected retailers in Germany, is partnering with Neckermann in Austria. The cooperation should benefit both Neckermann and the retailers connected to the Schuhe24 Group, which also sells clothing, bags, jewelry, and more.
Read all our articles about ecommerce in Austria.
Last update: June 2019