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Ecommerce in Austria

Ecommerce in AustriaAustria is a Central-European country that is part of the so-called DACH region, which also consists of Germany and Switzerland. The country has as many as eight neighboring countries. is one of the Scandinavian countries. Austria has been a member of the United Nations since 1955 and joined the European Union in 1995. The euro is the currency of Austria.

Population 8.77 million people
– % internet users 89%
Online sales €7.3 billion (2018)
Online stores worth mentioning:, Eduscho,


Ecommerce events in Austria

Every year there are several ecommerce events being organized in Austria. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Austria.

Ecommerce customers in Austria

According to the Austrian statistical office, 89 percent of Austrian households had access to the internet in 2018. This means there are about 7.8 million Internet users in Austria. The same source also claims that 60.3 percent of all persons in Austria shopped online within the last twelve months. The average annual spending per online shopper in Austria is 1,700 euros. The study ‘Internet-Einzelhandel 2018’ also shows that 55 percent of what Austrians spend online goes to international retailers.

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In Austria, invoice is a popular payment method. Research from Worldpay shows that 34.5 percent of transactions in Austria happen with cards, while bank transfers (31.1 percent) are also very popular. Most of these bank transfers are done online in real time. Another popular payment method in Austria is the e-wallet, which accounts for 13.6 percent of payments. The most popular e-wallet in Austria is, by far, PayPal, followed by Quick and ClickandBuy. According to Worldpay, these are the preferred payment methods in Austria:

Preferred payment methods in Austria.
Preferred payment methods in Austria.

The ecommerce market in Austria

Based on data from the Austrian Institute for SME Research, ecommerce in Austria was worth 7.3 billion euros in 2018. And the study ‘Internet-Einzelhandel 2018’ shows that ecomerce in Austria accounts for 4.3 percent of the country’s total retail sales.

Clothing and sporting goods are the most popular product category in Austria, with 41 percent of consumers buying products from this category online at least once a year. Books and magazines are in second place, although the number of online shoppers has decreased compared to a similar study five year earliers.

Big online stores in Austria

Some of the most popular and biggest online stores in Austria are online department store, which sells mostly fashion, furniture and consumer electronics, Eduscho, which sells mostly coffee and travel, but also fashion and home & living items, and, which sells all kinds of consumer electronics. Other popular online retailers in Austria are Media Saturn, XXXL Gruppe, dm and Amazon.

The top 25 retails in Austria.
The top 25 retailers in Austria.

Latest news about Austria

Schuhe24 Group partners with Neckermann in Austria

Schuhe24, which sells shoes online from over 2,000 connected retailers in Germany, is partnering with Neckermann in Austria. The cooperation should benefit both Neckermann and the retailers connected to the Schuhe24 Group, which also sells clothing, bags, jewelry, and more.

The top 100 retailers in Austria

The top 100 retailers in Austria generated sales of 38.7 billion euros in 2018. The ranking of Austria’s largest retailers is led by six companies that have exceeded the billion euros mark: Rewe, Spar, Hofer, Lidl, XXXL Group and Media Saturn. Together, they generate 32 percent of all retail sales… Continue reading

Retail platform Shopdaheim is a success

The German retail platform Shopdaheim is a success. Four weeks after the launch, almost 10.000 dealer addresses from 41 different industries are listed. Every day, clicks in the six-figure range generated through the platform.

CCC launches in Hungary and Austria

CCC Group, a major footwear retail company from Poland, has launched its online shop in Hungary and Austria. In Hungary, the group already operates two ecommerce platforms, while in Austria, this will be the group’s first ecommerce platform.

Mister Spex offers first online eye test

Online optician Mister Spex now offers an online eye test, since the coronavirus has made it impossible in many European countries to visit an optician. It says it’s the first optician to offer customers in Germany, Austria and Switzerland the possibility of an individual eye test via an online application.

Read all our articles about ecommerce in Austria.

Last update: June 2019