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Ecommerce in Austria

Ecommerce in AustriaAustria is a Central-European country that is part of the so-called DACH region, which also consists of Germany and Switzerland. The country has as many as eight neighboring countries. is one of the Scandinavian countries. Austria has been a member of the United Nations since 1955 and joined the European Union in 1995. The euro is the currency of Austria.

ChannelAdvisor’s 2022 Online Behaviour Global Report


ChannelAdvisor’s 2022 Online Behaviour Global Report

In the fast-paced world of ecommerce, a pause to review the latest consumer data can yield insights to identify the best way forward. Read the report and discover the latest trends in online consumer behaviour.

Population 8.77 million people
Internet users (% of population) 89%
Online sales €8.5 billion (2020)
Online stores worth mentioning:, Eduscho,


Ecommerce events in Austria

Every year there are several ecommerce events being organized in Austria. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Austria.

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Ecommerce customers in Austria

According to the Austrian statistical office, 89 percent of Austrian households had access to the internet in 2018. This means there are about 7.8 million Internet users in Austria. The same source also claims that 60.3 percent of all persons in Austria shopped online within the last twelve months. The average annual spending per online shopper in Austria is 1,700 euros. The study ‘Internet-Einzelhandel 2018’ also shows that 55 percent of what Austrians spend online goes to international retailers.

PAYMENT METHODS – When it comes to online payment methods, there’s no absolute winner in Austria. The popularity of e-wallets, credit card and invoice payments are almost similar. But if your online store is targeting younger people, know that this age group prefers e-wallets. For seniors, it’s the credit card.

Preferred payment methods in Austria (source: Nets)
Preferred payment methods in Austria (source: Nets)

The ecommerce market in Austria

The national ecommerce association of Austria estimated that ecommerce in Austria was worth over 8.5 billion euros in 2020. The online retail industry increased by 17.4 percent compared to the situation one year before. And the study ‘Internet-Einzelhandel 2018’ shows that ecommerce in Austria accounts for 4.3 percent of the country’s total retail sales.

PRODUCT CATEGORIES – Clothing and sporting goods are the most popular product category in Austria, with 41 percent of consumers buying products from this category online at least once a year. Books and magazines are in second place, although the number of online shoppers has decreased compared to a similar study five year earliers.

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Big online stores in Austria

Some of the most popular and biggest online stores in Austria are online department store, which sells mostly fashion, furniture and consumer electronics, Eduscho, which sells mostly coffee and travel, but also fashion and home & living items, and, which sells all kinds of consumer electronics. Other popular online retailers in Austria are Media Saturn, XXXL Gruppe, dm and Amazon.

The top 25 retails in Austria.
The top 25 retailers in Austria.

Read all our articles about ecommerce in Austria.

Last update: May 2021