As is common nowadays in almost all developed countries, Polish internet users also don’t limit themselves to a PC when making a purchase online. There is even one in every 25 users who has at least once done some online shopping using their e-book reader! Let’s have a look at the way Polish internet users are shopping online these days.
Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer you definitely have to be ready for these kinds of visitors as not every site is easy to visit from a mobile device. And you don’t want to lose customers, because you were to late chaning your website…
Mobile shopping is well established in Europe. Mcommerce takes actively place in developed countries like the United Kingdom, the Netherlands and Germany, but it is also growing fast in more emerging markets like Russia or Turkey. For almost every country there’s something to say about its usage of mobile devices on online shopping, so let’s have a look at an overview of mcommerce in Europe…
Out of 18 European countries, the United Kingdom has the highest share of people who order something online every month using their smartphone. Almost one in three Britons shop on their mobile, while two in three Britons are using smartphones.
One in three of all sales that are made online in the United Kingdom take place on either a smartphone or a tablet. Visits to online stores via these mobile devices currently account for almost half of traffic. Especially in the apparel sector, mobile commerce shows strong numbers.
Slightly more than 12 percent of the total online sales during the holiday season in Europe will come from mobile devices like smartphones and tablets. That’s an increase of 68 percent compared to the same period a year ago. The growth in Europe is bigger than the mobile holiday sales growth in the United States.
The mobile retail audience in Europe grew by 43 percent over the past year, with 20 percent of smartphone users visiting online retail sites and apps using their mobile phone. Also 1 in 7 smartphone users from the five leading European markets (the UK, Germany, France, Italy and Spain)have completed a retail transaction on their phone in a month.
Sarenza sold their 7 millionth item. The French online shoe store achieved this milestone after eight years of existence. More notable is the fact it already sold 1 million items in the last four months. Sarenza wants to grow even further by launching a mobile online store.
Amazon this week expanded its Android-based Appstore. Previously the appstore was only available in the United States, the United Kingdom, Germany, France, Italy, Spain and Japan. Now it added nearly 200 countries to the list. The storefronts will be coming in the next few months, when Amazon will officially launch its Appstore for Android internationally.