Mobile

Soon it will be Christmas. And that means spending some precious time with your beloved ones, but Christmas is also about presents. And Europeans love to shop those presents online. As a matter of fact, in Europe 19.3% of online sales for the year will land dur­ing Christ­mas, which is a 10 per­cent increase over last year. And together, Europeans will spend 1.67 billion euros during peak online shop­ping days across the countries.

It’s still two months, but 2015 is near. And this may be a year of other trends than we saw in 2014. Three CEOs of leading ecommerce companies in Europe told us their predictions of what might happen in online shopping next year. They believe the next trends will have the strongest impact on the online retail industry.

Visits to online stores via mobile devices like smartphones and tablets have overtaken desktop for the very first time, new figures show. A fascinating 52% of visited were made via a mobile device, while 36% of online sales in the United Kingdom are now completed on such device.

Redesigning the site have proved to be effective for Yoox Group, as it saw an 18% increase in conversions and a 3% lower bounce rate than the old site just weeks after launch. And to top it all off, the Italian online retailer that also operates ecommerce sites for other brands, reported 15% revenue growth in the first half of this year.

The Mobile Innovations Award is a new award show for the EMEA region, to celebrate the enormous growth and innovation in mobile technology. Last week, the awards got presented in the Grosvenor House Hotel on Park Lane, London and we have the full list of winners.

Distance sellers in Austria have together sold products and services worth almost seven billion euros in the period May 2013 to April 2014. This corresponds to a growth rate of 8 percent compared to the same period last year. A new study shows 'dynamic development' and 'changes consumer behavior' in the Austrian distance trade during the period 2013/2014. Partly thanks to a booming mobile commerce industry.

As is common nowadays in almost all developed countries, Polish internet users also don’t limit themselves to a PC when making a purchase online. There is even one in every 25 users who has at least once done some online shopping using their e-book reader! Let’s have a look at the way Polish internet users are shopping online these days.

Mobile shopping is well established in Europe. Mcommerce takes actively place in developed countries like the United Kingdom, the Netherlands and Germany, but it is also growing fast in more emerging markets like Russia or Turkey. For almost every country there’s something to say about its usage of mobile devices on online shopping, so let’s have a look at an overview of mcommerce in Europe…

Out of 18 European countries, the United Kingdom has the highest share of people who order something online every month using their smartphone. Almost one in three Britons shop on their mobile, while two in three Britons are using smartphones.

One in three of all sales that are made online in the United Kingdom take place on either a smartphone or a tablet. Visits to online stores via these mobile devices currently account for almost half of traffic. Especially in the apparel sector, mobile commerce shows strong numbers.

Slightly more than 12 percent of the total online sales during the holiday season in Europe will come from mobile devices like smartphones and tablets. That’s an increase of 68 percent compared to the same period a year ago. The growth in Europe is bigger than the mobile holiday sales growth in the United States.

The mobile retail audience in Europe grew by 43 percent over the past year, with 20 percent of smartphone users visiting online retail sites and apps using their mobile phone. Also 1 in 7 smartphone users from the five leading European markets (the UK, Germany, France, Italy and Spain)have completed a retail transaction on their phone in a month.

Sarenza sold their 7 millionth item. The French online shoe store achieved this milestone after eight years of existence. More notable is the fact it already sold 1 million items in the last four months. Sarenza wants to grow even further by launching a mobile online store.

Amazon this week expanded its Android-based Appstore. Previously the appstore was only available in the United States, the United Kingdom, Germany, France, Italy, Spain and Japan. Now it added nearly 200 countries to the list. The storefronts will be coming in the next few months, when Amazon will officially launch its Appstore for Android internationally.