One in five Dutch consumers who shop online used their smartphone to order something online at least once during the third quarter of this year. This means 2.17 million Dutch shopped online via their smartphone. One year ago, 14 percent of the Dutch online shoppers used their smartphone for ordering something online.
Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer you definitely have to be ready for these kinds of visitors as not every site is easy to visit from a mobile device. And you don’t want to lose customers, because you were to late chaning your website…
Online luxury retailer Yoox Net-A-Porter wants to fully focus on mobile commerce. After investing in new technology and services, the ecommerce company wants to become a mobile-only company. Its CEO thinks mcommerce will account for 75 percent of total sales by 2020.
More than 40 percent of mobile shoppers in France used a mobile phone to make purchases online. And the mobile retail apps from Polyvore, Stocard, Asos en Lidl are ranked highest among French mobile consumers. There are several things retailers can learn from these popular shopping apps.
A new study shows that 54 percent of European consumers regularly use their mobile device to make payments. The number of consumers making mobile payments has tripled in the past year, as 18 percent used mobile payments to pay for goods and services last year.
Mastercard is rolling out a new technology in Europe which makes it possible for consumers to pay with a selfie. The service, officially called Identity Check Mobile, let users verify their identity by taking a photo of themselves so a payment can be completed.
Luxury fashion retailer Burberry said mobile delivered the majority of the company’s growth online. Visits from tablets and smartphones now account for almost 60 percent of traffic to its ecommerce website.
Ecommerce in the UK is set to reach 81 billion euros in 2016, partly due to an impressive growth in smartphone-based buying. Mobile ecommerce is expected to be worth 30 billion euros this year, which is an increase of more than 25 percent compared to last year.