Mobile

In Spain, more people are using their smartphones and tablets to order products and services online. One in two Spanish internet users who have purchased online claim to have made some of these purchases through their mobile device. This is an increase of 15 percentage points compared to last year.

Online luxury retailer Yoox Net-A-Porter wants to fully focus on mobile commerce. After investing in new technology and services, the ecommerce company wants to become a mobile-only company. Its CEO thinks mcommerce will account for 75 percent of total sales by 2020.

More than 40 percent of mobile shoppers in France used a mobile phone to make purchases online. And the mobile retail apps from Polyvore, Stocard, Asos en Lidl are ranked highest among French mobile consumers. There are several things retailers can learn from these popular shopping apps.

A new study shows that 54 percent of European consumers regularly use their mobile device to make payments. The number of consumers making mobile payments has tripled in the past year, as 18 percent used mobile payments to pay for goods and services last year.

Mastercard is rolling out a new technology in Europe which makes it possible for consumers to pay with a selfie. The service, officially called Identity Check Mobile, let users verify their identity by taking a photo of themselves so a payment can be completed.

Luxury fashion retailer Burberry said mobile delivered the majority of the company's growth online. Visits from tablets and smartphones now account for almost 60 percent of traffic to its ecommerce website.

Ecommerce in the UK is set to reach 81 billion euros in 2016, partly due to an impressive growth in smartphone-based buying. Mobile ecommerce is expected to be worth 30 billion euros this year, which is an increase of more than 25 percent compared to last year.

Online supermarket Ocado has revealed more than half of its orders, 55 percent to be precise, were checked out on a mobile device. The online grocer also saw it profit rise and is currently talking with potential international retailers to secure a long awaited overseas deal.

Zanox, a German affiliate marketing network that's active across Europe, has revealed some insights on mobile shopping behaviors across 11 international markets, of which most of them are in Europe. It shows that the United Kingdom and the Nordics top the list of mobile transactions, while Switzerland is at the bottom. This country however, generates the highest average order values in the online travel industry.

Eroski, a Spanish supermarket chain that's also active in France, has received very positive responses from users after it launched two mobile applications in mid-February. In just one month, the apps reached the milestone of 100,000 downloads.

Zalando has launched yet another mobile shopping app. With the app Fleek, the German fashion retailer wants to inspire users with fashion items and offer them effortless shopping. Its dream is to offer one of the broadest in-app lifestyle assortments in Europe.

For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third quarter of last year.

Mobile commerce is becoming increasingly important in Europe. The continent even has the highest mobile penetration rate in the world. And online spending on mobile devices in Europe has doubled between 2014 and 2015 and now reaches a share of 25 percent. Let's have a look at the latest trends on mobile in Europe.

Yippie, a browser plugin that aggregates products prices and notifies consumers if they can order something cheaper somewhere else, has raised 600.000 euros in a new investing round. With the money, Yippie wants to build a mobile app that is said to be released this autumn.

More than half of UK smartphone owners have abandoned a mobile transaction. Reasons to not go through with a transactions differ, but the most important ones have to do with customer concerns about usability.