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Mcommerce is hot. As the ecommerce business has become a serious, solid and mature industry in the retail world, it’s now time for the mobile commerce. More and more consumers are using their smartphones and tablets to visit retail sites and order products and/or services online.As a retailer you definitely have to be ready for these kinds of visitors as not every site is easy to visit from a mobile device. And you don’t want to lose customers, because you were to late chaning your website…

Mcommerce UK accounts for €30 billion in 2016

Mcommerce in the UK

Ecommerce in the UK is set to reach 81 billion euros in 2016, partly due to an impressive growth in smartphone-based buying. Mobile ecommerce is expected to be worth 30 billion euros this year, which is an increase of more than 25 percent compared to last year. Continue reading

55% of Ocado’s orders happened via mobile

Ocado on mobile

Online supermarket Ocado has revealed more than half of its orders, 55 percent to be precise, were checked out on a mobile device. The online grocer also saw it profit rise and is currently talking with potential international retailers to secure a long awaited overseas deal. Continue reading

Mobile shopping behaviors in Europe

Mobile shopping in Europe

Zanox, a German affiliate marketing network that’s active across Europe, has revealed some insights on mobile shopping behaviors across 11 international markets, of which most of them are in Europe. It shows that the United Kingdom and the Nordics top the list of mobile transactions, while Switzerland is at the bottom. This country however, generates the highest average order values in the online travel industry. Continue reading

Spanish supermarket Eroski’s app successfully launched


Eroski, a Spanish supermarket chain that’s also active in France, has received very positive responses from users after it launched two mobile applications in mid-February. In just one month, the apps reached the milestone of 100,000 downloads. Continue reading

Zalando launches inspiration app Fleek

Zalando Fleek

Zalando has launched yet another mobile shopping app. With the app Fleek, the German fashion retailer wants to inspire users with fashion items and offer them effortless shopping. Its dream is to offer one of the broadest in-app lifestyle assortments in Europe. Continue reading

Strong fourth quarter for ecommerce in Ireland

Ecommerce in Ireland 2015

Ecommerce in Ireland saw its revenue grow 45 percent last year. Traffic to ecommerce websites grew by 27 percent and this was largely driven by mobile traffic, which increased by 39 percent. In the last quarter of 2015, the mobile even overtook the desktop as the most popular device for ecommerce traffic. Continue reading

Mcommerce top priority for many European brands

Mcommerce top priority for many European brands

Mcommerce is still rapidly growing. Consumers expect to buy online seamlessly while using their smartphone or tablet. But what can we expect in the near future and what challenges lie ahead for online retailers and brands? Worldwide Business Reach held a survey with senior retail, travel and retail banking executives from the top brands in Europe. Continue reading

Mobile commerce in Europe 2015

Mobile commerce in Europe 2015

Mobile commerce is becoming increasingly important in Europe. The continent even has the highest mobile penetration rate in the world. And online spending on mobile devices in Europe has doubled between 2014 and 2015 and now reaches a share of 25 percent. Let’s have a look at the latest trends on mobile in Europe. Continue reading