Ceconomy passes 30% online revenue share

Ceconomy, the parent company of MediaMarkt and Saturn, has posted revenue growth for the twelfth consecutive quarter. This growth is driven by online sales, particularly the development of its marketplace. Spending on retail media is also rising sharply.

This is evident from Ceconomy’s first-quarter report for the new financial year. Total revenue in October, November and December 2025 amounted to 7,606 million euros, up 36 million euros, or half a percent, compared to a year earlier.

Online sales up 7%

Without the online channel, that small increase would have turned into a decline. Digital sales rose by 107 million euros, or 7 percent, during the crucial final months of last calendar year. Online revenue accounted for 30.1 percent of total sales – a share that was only higher during the Covid period.

Ceconomy’s online growth offsets store decline

In effect, Ceconomy is more than compensating for declining physical store revenues with its digital activities. The group is well on track to achieve 750 million euros in marketplace GMV this financial year, a target set in 2023. In the last full financial year, the marketplace already generated more than 527 million euros, up 90 percent year on year. In 2026, MediaMarkt will expand its marketplace to Switzerland and Hungary, bringing the total number of countries to ten.

Retail media and other services

Ceconomy is also benefiting from marketplace-related services for businesses, such as advertising sales. The company reports a “significant increase in Services & Solutions income and Retail Media with income growth of more than 85 percent” in the past quarter, without disclosing absolute figures. It does state that it is ahead of its full-year target for retail media income, set at 45 million euros. 

JoyExpress 

Ceconomy will soon be officially acquired by JD.com, a Chinese ecommerce giant. JD.com is building the European online shopping platform Joybuy and this week launched its own delivery service in Europe under the name JoyExpress, operating in the United Kingdom, Germany, the Netherlands and France.

Same-day and next-day delivery in major cities

In major cities, JoyExpress will deliver Joybuy orders on the same day or the day after purchase, using more than sixty warehouses and depots across Europe initially. At a later stage, the service will also be made available to business partners. It seems likely that JoyExpress will eventually also handle deliveries for MediaMarkt and Saturn.