DHL launches European shopping portal Allyouneed

DHL launches European shopping portal Allyouneed

DHL has relaunched its Allyouneed service. Previously, it was an online supermarket, but this is now rebranded as Allyouneed Fresh. And has now become Allyouneed. Quite confusing right? Well, get used to it. The latter shopping portal will expand to other European markets. It rolled out already to Poland in March and more countries will follow.

If you now visit the homepage of, a window pops up that says “Neuer Name, neuer Look” (“New name, new look”). It shows how has become Allyouneed Marktplatz, while the old continues as Allyouneed Fresh Supermarkt.


On you will soon find DHL’s shopping portals across all participating European countries, as the press release states. The Polish edition launched last month and the German website is active for quite some time now. Over there, 3.5 million customers can shop for more than 15 million products offered by over 3,000 dealers. wants to offer online merchants and consumers a platform specially adopted to the needs of the local market.

Allyouneed in Poland
As said, Allyouneed entered the Polish market in March. According to Andrej Busch, who’s the CEO of DHL Parcel Germany and DHL Parcel Europe, this entry reflects their strategy of establishing new services and products in “Europe’s booming ecommerce markets, in order to promote the development of this growth market”. He continues by saying Poland is one of the fastest-growing market and serves as an “an excellent launch pad” for expanding their marketplace model into other countries. was previously an online supermarket. This will now uperate under the new brand name Allyouneed Fresh. “The trend of conveniently taking care of supermarket purchases online and having the goods delivered to the desired destination within a narrowly defined time frame will continue to gain acceptance in Germany”, Busch says. “We have an outstanding platform in ‘Allyouneed Fresh’ and we plan to promote its growth both domestically and internationally.”

The online supermarket has 150,000 regular customers in Germany who can choose from over 20,000 products, including 3,000 items of fresh produce. Parallel with the rebranding in Germany, the Allyouneed shop established for the Chinese market is also switching to the new brand.


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