eBay announces improvements for German retailers

After targeting private sellers, eBay Germany is introducing a number of enhancements for commercial sellers this summer. These improvements include upgrades in marketing and logistics.

According to Andreas Häntsch, who is responsible for commercial trade at eBay Germany, the company has “exciting news” for commercial sellers aimed at further strengthening their business on eBay. “Among other things, we will be introducing further improvements to Seller Cockpit Pro, making it particularly easy for sellers to create new purchase incentives. In addition, we are offering practical tools such as product research via the eBay app and an updated messaging system in the desktop version to make communication with buyers more effective.”

Advertising cockpit

eBay, an established name in German ecommerce, claims to have completely revised its offering for advertising campaigns and significantly simplified access to its advertising formats for German sellers. At the same time, all tools have been technically optimized, providing more data and control options for creating and optimizing campaigns. The focus is on the new advertising cockpit, which promises to make advertising on eBay more intuitive and data-optimized.

‘Advertising becomes more intuitive and data-optimized.’

With new features, the marketplace is also responding to requests from retailers that were conveyed during eBay’s roadshows in various German cities. These include a search function in messages and improvements in returns processing in collaboration with DHL. In terms of logistics, eBay Germany is also announcing new partnerships with Deutsche Post and Orange Connex.

Private sellers

Earlier this year, eBay introduced initiatives to promote trade between German consumers on its platform. The number of private sellers has grown by double-digit percentages, partly due to the elimination of selling costs. eBay, which caters to the local trade trend with eBay Lokal, still sees plenty of room in the German C2C market, apart from the commercial trade (B2C).