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‘Ecommerce in the Netherlands will be worth €22 billion in 2017’

During the first three quarters of this year, 15.7 billion euros was spent online in the Netherlands. The ecommerce turnover during the last quarter is estimated to be worth 7 billion euros, which means ecommerce in the Netherlands will be worth 22.7 billion euros at the end of this year.


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This is based on information, provided by the Dutch ecommerce association The estimated 22.7 billion euros worth of ecommerce revenue would mean an increase of 14 percent compared to the situation of the Dutch ecommerce industry in 2016.

This is the same growth percentage as during the first three quarters of this year. During the third quarter of this year, consumers in the Netherlands made 49.7 million online purchases, of which 39 million were product purchases and 10.7 million were services.

‘Singles Day and Black Friday getting more important’

“In the first three quarters of this year, we’ve noticed that the online growth continues significantly”, says Wijnand Jongen, director of “This is thanks to the good results of both pure players and physical stores that also sell their products and/or services online. For now, we are heading towards an online turnover record of over 22 billion euros. Especially, since online retail holidays such as Singles Day and the Black Friday weekend play an increasingly important role.”