Galaxus launches in Germany
Galaxus, a major online department store form Switzerland, has launched in Germany. Galaxus Deutschland will start as an electronics retailer, but in the next few months, it will become a wide-range online store. In the medium term, Galaxus even wants to be one of the top 5 ecommerce players in Germany.
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Galaxus Deutschland has gone live this Thursday, after more than a year of intense preparation, the company explains. Currently, the online shop features around 5,000 products that belong in the electronics category, such as smartphones, televisions, photo cameras and drones. But the German subsidiary of Swiss ecommerce market leader Digitic Galaxus soon wants to expand its product range significantly with categories like toys, home and DIY.
Editorial teams provides background info on products
Frank Hasselmann, who is the managing director of Galaxus Deutschaland, thinks German online shoppers will appreciate what the new online store has to offer. “The current ecommerce situation in Germany doesn’t satisfy everyone; consumers are looking for online shopping advice and get lost in a jungle of products.”.
Galaxus has a editorial team of twenty people that supplies background info on thousands of products with in-depth articles, product reviews, reports and inspirational posts. “Moreover, we have an active community of users who have a great deal of expertise, which they are happy to share”, Hasselmann adds.
3 out of 4 questions answered within hours
According to the ecommerce company, three out of four product-related questions on digitec.ch and galaxus.ch are answered by the community within three hours. The community of Galaxus Deutschland is connected to the one from Switzerland, which means that German online shoppers can benefit from discussions and answers given by the big Swiss community.
On digitec and Galaxus in Switzerland, three out of four product-related questions are answered by other users within three hours. As the Galaxus Switzerland and Galaxus Germany Community are connected, German online shoppers can benefit from discussions and helpful answers given by the largest Swiss shopping community.
Aim is to become a top 5 player in Germany
Germany is one of the biggest ecommerce markets in Europe, but Galaxus isn’t shy of dreaming big. CEO Florian Teuteberg says the company’s medium-term aim is to become one of the top five ecommerce players in Germany. In order to achieve this, the new subsidiary should generate about the same sales figures as it currently does in its home market of Switzerland. Because there, the ecommerce company is heading towards an annual turnover of 1 billion Swiss francs or 875 million euros. This would put the Swiss company in fourth place in today’s German market.
Next-day-delivery in Germany
By the end of 2018, Galaxus Deutschland wants to have around ten permanent positions in the Krefeld warehouse in the German state of North Rhine-Westphalia. From this site, the online retailer can provide next-day delivery for online shoppers all over Germany.