Gepard releases Digital Shelf Analytics
Dutch product information management platform Gepard has launched a new feature called Digital Shelf Analytics. This feature helps brands effectively track content coverage by supervising content providers, monitoring their enriched product listings on retailers’ websites, and fully controlling content completeness and accuracy. It is one of the biggest updates in 2022 which has already brought real results to their clients.
About Gepard: 360° product content management
Gepard is a Netherlands-based software-as-a-service provider. The company has been known for its dedicated PIM solution that automates product data collection from manufacturers or content providers in any format, while automatically connecting it to multiple sales channels (marketplaces, retailers, and any third-party ecommerce solutions). Their mission is to automate all product data flows in ecommerce and reduce routine work with product content enabling companies to focus on strategic tasks.
Managing product data can be challenging
Ecommerce businesses selling on marketplaces or other sales channels in addition to their online store, often have difficulties managing product data across all these channels. Errors when entering and editing data, outdated product information that does not cater to the latest clients’ demands, and long communication – all these result in serious business errors such as selling products while they are already out of stock, etc.
‘We are taking steps to provide more data control.’
The latest stats show that 3 percent of consumers want to shop elsewhere if product information is not detailed enough. This is where Gepard wants to make a difference with its software. “To help our customers to solve their challenges effectively, we are taking steps to provide more data control and working on enhancing digital shelf analytics tools”, says Sergey Shvets, CEO and founder of Gepard.
New feature capabilities
The newest launched feature, called Digital Shelf Analytics is becoming a necessary practice for brands that collaborate with various content providers and retailers. Due to a large number of syndication channels, different product data requirements, and variations in local markets, it is no longer practical to track the quality of product information on multiple sales platforms manually. Instead, Digital Shelf Analytics will help to optimize digital shelf performance and respond to market demands.
Equipped with the Digital Shelf Analytics tool, users will be able to solve such difficulties:
- Eliminate the tedious manual job of checking content completeness across retailers.
- Get a graphic presentation of how product content is represented globally, by countries.
- See shortcomings in the availability of product content in different languages.
- Get a general understanding of how accurate your brand’s portfolio product content is.
‘The software can increase sales numbers.’
All product information is optimized automatically to meet the requirements of retail platforms. Gepard says that every company can increase its revenue by reducing data entry errors. Also, brands and retailers now monitor easily whether product details are complete enough to satisfy the high standards of their clients.