Home24 expands to Switzerland

The Rocket Internet powered European online webshop for furniture is preparing to enter the Swiss market. The company continues to increase its international presence with a particular focus on European markets. At the same time its increasing the size of its product assortment to more than 50,000 items, making it one of the webshops with the broadest range of furniture, lamps and home accessories available across continental Europe.

‘First to launch a full-range online furniture shop in Europe’
Felix Jahn, Co-Founder and Managing Director Home24: “We were the first company to launch a full-range online furniture shop in Europe. In this respect, it is particularly important for us to offer a wide product line-up – both in terms of style and price – of high-quality products with short delivery times to suit all customers’ needs. Our customers can conveniently shop products from home, without spending an entire Saturday in an overcrowded furniture store. Instead they get the product of choice delivered quickly to their doorstep without any shipping charge. In case a customer doesn´t like a product we also offer free returns. Our aim is to make furniture purchase as easy as possible across Europe.”

Expanding to Switzerland
The online furniture ecommerce company recently celebrated a half million customers and with the step into the Swiss market, Home24 claims to reinforce its position as the leading online furniture shop in Europe. “Switzerland is an interesting and high potential market – most of all because the online furniture retail there is underdeveloped. We want to inspire even more customers with a large range of products and our convenient and free of charge delivery”, Home24 Co-Founder Philipp Kreibohm adds.

To date, furniture and home accessories in Switzerland are primarily provided by stationary retail. A majority of brick-and-mortar furniture shops are still located in industrial zones outside of the urban centers.

Swiss online retail market grew by 17% since 2010, reaching an overall market value of US$ 10.7 Billion. With a market share of 36%, Europe is already the second largest market for furniture related e-commerce sales after North-America.

Home24 Managing Directors


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