Idealo Italy grew with 20% in 2018

Idealo Italy grew with 20% in 2018

Price comparison engine Idealo has achieved a growth of over 20 percent in Italy last year. The company generated an external sale in Italian ecommerce of almost 30 million euros, of which 32 percent was to the advantage of small Italian online shops. shared some data from last year, both in terms of their own successes and also, more generally, about ecommerce in Italy. For example, smartphones, sneakers and televisions were the most searched product categories last year. And for this year, it’s estimated there will be an increase in products related to consumer electronics and clothing.

Turnover increased by 20 percent

Idealo, founded in Berlin in 2000 and part of the Axel Springer publishing group, saw its revenue in Italy grow with over 20 percent. The company also let it team grow, with about 30 percent more personnel than in the previous year. “After a very successful 2017, last year proved to be the best year in the history of Idealo Italy and was full of news but also of collaborations”, says country manager Fabio Plebani.

Cooperation with Italian Chamber of Commerce

“First of all the cooperation with the Italian Chamber of Commerce for Germany – for facilitating the internationalization of Italian companies and Cross Border Trade”, he explains. “Also last year, several cooperations were also activated directly with the producers, to offer a catalog of products that is always complete and up-to-date, and 10 talented scholarships “for precursors” for a total value of 90,000 euros were assigned.”

In December of last year, there were 145 million products from over 30,000 connected online stores on the online portal of Idealo Italy. The visitors’ purchase intent increased by 19.6 percent compared to the situation in 2017.

‘Ecommerce in Italy still dominated by men’

According to, ecommerce in Italy is still being dominated by men. “Even if the gap, compared to 2017, had slightly reduced last year.” Compared to that year, products categories that have grown the most – with over 200 percent – are products destined for a mainly female public, such as earrings, sun products and items for face and body care, and make-up.


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