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Italy

Average conversion rate in Italian ecommerce is 1.6%

Shopping cart

The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products. Continue reading

Amazon Business launches in Italy and Spain

Amazon Business

Amazon has expanded its Amazon Business presence in Europe, by launching the B2B ecommerce website in Italy and Spain. The existence of the online platform in these two markets means that Amazon Business is now available in five European countries. Continue reading

Ecommerce in Italy will be worth €23.1 billion in 2018

Ecommerce in Italy

The business-to-consumers ecommerce turnover of Italy is still growing and is expected to be worth 23.1 billion euros at the end of 2018. This would mean an increase of 9 percent, which is significantly lower than the growth rates of the last few years. Continue reading

Ecommerce in Italy was worth 24 billion euros in 2017

Ecommerce in Italy

The total value of online sales in Italy has doubled in the last four years. The online retail industry is now worth about 24 billion euros and accounts for 6 percent of the total retail industry in this Southern European country. Continue reading

Palletways enters ecommerce market in Italy

Palletways Italia

Palletways Italia, which distributes palletized goods, has entered the ecommerce market in Italy. This is the result of a partnership with White Horse Energy, a UK company that has entered the Italian market with its online sales of dried firewood and pellets. Continue reading