Italy

TikTok is boosting its European ecommerce operations. From now on, merchants can register to start selling through TikTok Shop in Germany, France, and Italy. Users of the social media platform in these countries will soon be able to place orders.

Zalando customers in Germany, the Netherlands, and Italy will have less time to return orders starting tomorrow. The return window will be shortened from 100 days to 30 days. Changes to the loyalty program, Zalando Plus, are also imminent in these three countries.

Ecommerce giant Amazon has announced that it has finished a first test with delivery drones in Italy. The company wants to deliver items weighing up to approximately 2 kilograms to customers’ gardens with these drones. It is unclear when it will start using this service in the country.

Shopify now supports payouts in multiple currencies for European merchants. For many larger online retailers, this eliminates a key reason to operate multiple stores simultaneously or opt for alternative ecommerce software.

Dutch payments fintech Mollie has announced that it is expanding to Italy. Businesses in the country can now use the payment platform for online transactions. The platform has also added Italian local payment methods.

A majority of 73 percent of online retailers and service providers in Italy are satisfied by services provided by technology partners and agencies. At least 71 percent are also satisfied by their payment systems. However, most of the companies are dissatisfied with innovative technologies, like AI.

With Trade Assurance, Alibaba introduces what it calls a new standard for safe and transparent digital B2B trade in Europe. The service portfolio is initially available for businesses in France, Germany, Italy, and Spain.

This week, fulfillment company Monta has announced further international expansion. The company will open fulfillment centers in France, Italy and Poland. The new locations will be operational by this time next year.

The rumors had been circulating for a while, but now it’s official: Mytheresa wants to acquire industry peer Yoox Net-a-Porter from Richemont. This will create a “leading, global, multi-brand digital luxury group”, according to the involved parties. As part of the deal, Richemont will acquire a 33 percent stake in the rapidly growing Mytheresa.

DHL eCommerce has formed a joint venture with the state postal company Poste Italiane. Together, they aim to build a network of ten thousand parcel lockers across Italy. The opening of the first parcel locker in Rome marks the start of Locker Italia, the name given to the joint venture.

No country in the world has as many internet users shopping online as the Netherlands, according to a new report by the United Nations Conference on Trade and Development (UNCTAD). The ecommerce penetration rate is 84 percent. At least four out of five internet users in the UK, Sweden, and Denmark also shop online.

Amazon is the largest online furniture retailer in the United Kingdom, Spain, and Italy. In France, the American giant lags behind Ikea, which also ranks in the top three in other major European countries. Only in Germany does a local player, Otto, lead the market.

TikTok is set to introduce its ecommerce activities in continental Europe soon. The company has started inviting merchants to beta-test in Germany, France, Italy, and Spain. Launches in other European countries are likely to follow eventually.

Ecommerce giant Amazon has received a fine of 10 million euros for unfair trade practices from Italian antitrust authority AGCM. The fine applies to two of the Group’s subsidiaries: Amazon Services Europe and Amazon EU.

Online sales in Italy are estimated at 80.55 billion euros in 2023. This is an increase of 27.14 percent compared to a year before. On average, Italian online stores grew almost 29 percent in terms of turnover.