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Italy

Average conversion rate in Italian ecommerce is 1.6%

Shopping cart

The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products. Continue reading

Amazon Business launches in Italy and Spain

Amazon Business

Amazon has expanded its Amazon Business presence in Europe, by launching the B2B ecommerce website in Italy and Spain. The existence of the online platform in these two markets means that Amazon Business is now available in five European countries. Continue reading

Ecommerce in Italy will be worth €23.1 billion in 2018

Ecommerce in Italy

The business-to-consumers ecommerce turnover of Italy is still growing and is expected to be worth 23.1 billion euros at the end of 2018. This would mean an increase of 9 percent, which is significantly lower than the growth rates of the last few years. Continue reading

Ecommerce in Italy was worth 24 billion euros in 2017

Ecommerce in Italy

The total value of online sales in Italy has doubled in the last four years. The online retail industry is now worth about 24 billion euros and accounts for 6 percent of the total retail industry in this Southern European country. Continue reading

Palletways enters ecommerce market in Italy

Palletways Italia

Palletways Italia, which distributes palletized goods, has entered the ecommerce market in Italy. This is the result of a partnership with White Horse Energy, a UK company that has entered the Italian market with its online sales of dried firewood and pellets. Continue reading

53% Italians shopped online in the past month

Italy

Consumers in Italy are more and more interested in shopping online. A recent study shows that two out of three Italians have visited an online store in January, while over half of Italians (53 percent) have purchased a product or service online during this period. Continue reading

DIY marketplace ManoMano sees revenue increase by 180%

ManoMano

ManoMano, a European online marketplace specialized in DIY & gardening, closed last year with a global turnover of 250 million euros, which is an increase of 180 percent compared to 2016, when the French company generated a turnover of 90 million euros. Its UK turnover doubled year-over-year. Continue reading

Italian ecommerce association AICEL joins EMOTA

EMOTA

The pan-European ecommerce association EMOTA has welcomed another member. The Italian ecommerce association AICEL, which is short for Associazione Italiana Commercio Elettronico, is the latest to join the club. Continue reading

The fastest-growing ecommerce markets in Europe

Ecommerce in Europe

The Netherlands and Italy will be the fastest-growing ecommerce markets in Europe during the next five years. In both countries, the online retail industry will increase by 14 percent every year until 2021. Turkey is another fast-growing ecommerce industry in Europe, with a projected compound annual growth rate of 13 percent. Continue reading

‘Ecommerce in Italy: €22.4 billion in 2017’

Italy

Ecommerce in Italy is predicted to be worth 22.4 billion euros at the end of 2017. This would mean an increase of 14 percent compared to the situation last year. This also means ecommerce in Italy is growing slower than it did the last two years. Continue reading

Prisync 100 Index: France has highest online prices

When an online basket was filled with 39 popular summer products in six countries across Europe, the ecommerce industry in France happened to have the highest prices. This ‘summer basket’ however is most expensive for consumers in Spain, as they have the lowest gross domestic product per capita among these countries. Continue reading