Online retailers that want to become cross-border sellers and focus on growth markets, should pick Italy. The Italian ecommerce is expected to grow exponentially on short notice. To become successful, international sellers should be aware of local consumer preferences.
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BigCommerce has announced today it will expand to France, Italy, and the Netherlands. The expansion takes place in the form of a fully localized experience, letting merchants use the platform to manage their store in their locale language. Local payment methods and currencies are also included.
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Turkish grocery delivery startup Getir has acquired Blok, a similar rapid delivery service from Spain. The acquisition gives Getir immediate access to Spain and Italy, where Blok was available most in Madrid, Barcelona and Milan. Prior to the acquisition, Blok was preparing to launch in Portugal, so this country is on Getir's roadmap too now.
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Italy is a developing ecommerce market in Europe. But although it's lagging behind on some other European markets, the online retail industry of Italy has lots to offer. Let's take a look at the opportunities for European ecommerce companies in Italy.
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Wildberries has launched dedicated ecommerce websites in France, Italy, and Spain. The entry into these markets follows after Wildberries' launch in Germany last month. The major Russian online retailer is now available in several countries across Europe.
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Amazon has launched its grocery delivery service Amazon Fresh in Italy. At first, it will only be available in Milan, but soon Rome and the rest of Italy will be added to its delivery region.
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Secondhand fashion marketplace Vinted has launched in Italy. This is the 13th market where the online platform from Lithuania has opened its digital doors.
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Southern Europe, in this case defined as Spain and Italy, is lagging behind in ecommerce. Online sales as a percentage of total retail, for example, are far lower than in more northerly countries. But why is this?
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Nexi, the biggest payments processor in Italy, has agreed to acquire fintech rival SIA for about 4.6 billion euros. The combined company will be one of Europe's biggest payments companies.
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Ebay will bring its managed payments service to sellers in three new markets in Europe next year. In the first quarter of 2021, eBay will manage payments in France, Italy and Spain.
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Checkout Charlie, a German company with many consumer and discount portals, is expanding in Europe again. The business, part of A company of the Media Group RTL Germany, has launched two new voucher portals: Buonisconto.it in Italy and Topdescuento.es in Spain.
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TrustProfile is the new service from Dutch trust mark WebwinkelKeur. With this label, online retailers can show several pieces of information, like reviews and verified identification data, to enable trust among customers. Currently, a pilot project is running in France, Spain and Italy.
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Supermercato24 has announced its rebranding. The Italian same-day delivery service for online groceries has now become Everli. The name should be more easy to remember for both Italians and non-Italians.
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Italian department store Rinascente has launched its first online store. The ecommerce website is part of parent Central Group's omnichannel strategy. Rinascente's online shop is only aimed at Italian customers for now.
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La Rinascente, a department store chain from Italy, will launch its own online store in June. Initially, the idea was to make an online debut last month, but this has been delayed due to the outbreak of coronavirus Covid-19.
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