ManoMano increases focus on Germany and UK

French DIY-marketplace ManoMano has plans to double down on Northern Europe in 2021. The ecommerce platform wants to increase its focus on Germany and the United Kingdom. It also wants to improve the website’s experience for both merchants and customers.

ManoMano has had a good year, as its gross merchandise volume doubled to 1.2 billion euros. The company also reported a 140 percent growth in its professional segment ManoManoPro. The platform now attracts 50 million unique visitors per month, which is a 70 percent year-over-year increase and there are currently 7 million active customers, which is twice as much as in 2019.

ManoMano currently has 7 million active customers.

Accelerating on three priority projects

Aside from releasing its 2020 figures, the company announced that it will reinforce its business model and accelerate in three areas: strengthening its presence in Europe, particularly in Germany and the United Kingdom, increasing support for its seller partners, and offering a differentiated customer experience. To be able to meet these goals, ManoMano has plans to expand its teams by recruiting 350 new employees this year.

‘Increase in online expectations for DIY products’

“The year 2020 has been marked by a considerable increase in European consumers’ digital expectations for DIY, garden and home products”, Philippe de Chanville and Christian Raisson, co-founders and co-CEO of ManoMano, say. “It’s thanks to the commitment and resilience of our teams and our partners that we have been able to meet this demand, and we would like to thank them for this.”

The ecommerce platform is especially popular in its home market, France. Here, it’s said that three out of five people already know the DIY marketplace. About 40 percent of the company’s business volume is achieved in other European markets (Belgium, Spain, Italy, Germany, and the United Kingdom). Since 2019, the company is profitable in its consumer activities in France.

“2021 is shaping up to be a year of consolidation of our product and service offerings for our customers, both individuals and professionals, and our seller partners. It will also be a year of strong European acceleration in all our countries, particularly in the United Kingdom and Germany, COO Céline Vuillequez explains.

2021 will be a year of strong acceleration in Europe.