Pineca launches in Sweden
Online supplier of prefabricated wooden buildings, Pineca, is launching an online store in Sweden. It is the company’s third expansion in Europe in the last 12 months. It already has plans for a future expansion to Austria.
The Pineca Group is a Lithuania-based company, founded in 2011. It sells a large range of prefabricated garden buildings, wooden houses and garages online. In May this year, it launched an online store in the Netherlands. This was the company’s eighth market.
First Scandinavian launch
Now, the company is announcing another expansion. With its Swedish online store, Pineca is entering the Scandinavian market for the first time. While the European economy is slowing down, the company was still able to exceed last year’s financial results, it said. In addition to this launch, it also wants to enter Austria later this year.
‘Our efforts to optimize our operations made us have a better result during this economic downturn.’
“Our efforts to optimize and improve our operations, marketing and customer support quality in the last three years allow us to have a better result during this economic downturn. We are planning to open new markets as well as to expand product range and continue efforts to improve our customer service”, said Arūnas Gečiauskas, CEO.
Localized product range
“We can clearly see that the customer needs and regulations of the prefab building market in Sweden differ from our other markets, and the significant part of the demand is related to turn-key solutions that are in a much higher price range”, said Karolis Kailiunas, Head of marketing. “We intend to offer customers high-quality DIY prefabricated wooden buildings that are quickly and easily assembled and feature a much lower price online”.
‘The Swedish market demands more turn-key solutions in a higher price range.’
At first, the online store will feature smaller-size products, such as residential and non-residential annexes, outdoor saunas, garages and carports. The company will gradually extend the product range with bigger residential wooden houses, that will also interest real estate developers.