Shö increasingly popular due to Covid-19

Shö increasingly popular due to Covid-19

Shö, the online shopping platform launched by Austrian Post, sees the number of visitors being quadrupled since the coronavirus measures in Austria were put in action. Both customers and retailers are showing growing interest in the online marketplace.

Ecommerce and patriotism among consumers are growing in Austria. Shö, the online marketplace launched by Austrian Post in 2017, is growing strongly now the corona crisis has hit the country.

Consumer behavior has changed

The number of visitors and sales have quadrupled in March, while hundreds of retailers have signed up, Der Standard writes, based on information from Austrian newspaper Kleine Zeitung. According to managing director Robert Hadzetovic this can be attributed to a change in consumer behavior.

Hundreds of retailers have signed up.

‘Consumers increasingly buy from local retailers’

“In these difficult times, we see that consumers are increasingly buying from Austrian retailers”, he explains. Currently, there are 600 Austrian providers active on the platform, who sell a total of 2 million products. But since the government’s restrictions and the extensive business closings, 300 more dealers have signed up and are now in the registration process. Every week about a hundred dealers are requesting to join the platform.

Shö was launched in January 2017 a a national competitor to online ecommerce giant Amazon. But so far, the platform wasn’t a real success. Last year, goods with a total value of 17 million euros were sold through the platform. In 2019, the company was still in the red.

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