Spanish ecommerce to grow 20 percent in 2023

Gross sales in Spanish ecommerce are expected to increase 20 percent by the end of this year. The country is expected to generate 65.3 billion euros in sales, of which 17 percent will be generated by online sales.

Ecommerce in Spain has been growing steadily over the years. In 2021, online sales in the country were worth over 57.7 billion euros. This was a growth of 11.7 percent when compared to 2020.

Turnover €15.6 billion in Q1 2022

Now, the Spanish National Commission for Markets and Competition (CNMC) has reported that ecommerce in the country generated 15.6 billion euros during the first quarter of 2022. This is a growth of 25.3 percent when compared to 2021.

There were 312 million online transactions in Q1 2022.

According to the data, the fashion industry increased the most with 7.3 percent of the total sales. Travel agencies (increase of 7 percent) and financial intermediation services (increase of 6.1 percent) also increased their turnover. This growth resulted in a total of over 312 million transactions during the first quarter of 2022.

17% of turnover generated by online sales in 2023

The “European Ecommerce Report 2022” has predicted that Spain will generate a turnover of 65.3 billion euros by the end of this year, of which 17 percent correspond to online sales. This causes the country’s GDP to double in the last four years, thanks to ecommerce’s contribution to the B2C market.

‘We estimate a 10% increase in online orders in Spain.’

“The data show how online shopping has been integrated into consumer habits in a general way in Spain, matching the data and levels of other countries of the European Union. According to the forecasts of our experts, 2023 will continue in the wake of growth and we estimate that gross sales in e-commerce will increase by 20 percent”,  explains Paula Rodríguez, Business Development Director of Webloyalty.

“Especially the travel and electronics categories will increase. Likewise, we estimate a 10 percent increase in online orders, between 5 and 10 percent in online spending and that mobile purchases will go from 60 percent in 2022 to an estimated 65 percent for this year.”