Finland

Seven in ten Nordic residents shopped online for a total value of 4.9 billion euros during the first quarter of this year. The most frequent shoppers can be found in Norway, as 75% of its inhabitants bought something online during the first three months of this year.

The ecommerce industry in Finland grew nearly 9% last year. Finnish consumers bought online goods and services worth 10.5 billion euros. So far, in three years the Finnish ecommerce market has increased by almost a fifth.

Some Nordic retailers are well known from all over the world. Take IKEA, H&M and Oriflame for example. But still, online stores from Sweden, Denmark, Norway and Finland must think more globally. Nowadays a lot of these sites only provide other Nordic languages and don’t serve markets with high demand.

It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.

A new ecommerce platform called To The Tops has launched in the United Kingdom, France and Scandinavia. Its goal is to get as successful as other celebrity curated ecommerce platforms like BeachMint. Retired soccer player Patrick Vieira and singer Kimberly Wyatt are some of the names lending their support.

Ecommerce company Nosto opened new offices in London at the TechHub Google Campus. The ecommerce personalisation engine from Finland already has some UK retailers using their solution and now aims to expand their business across the United Kingdom. It already has a presence in Berlin and Stockholm.