Shopify and Nosto have today announced a global partnership, which provides Shopify’s client base of over 120.000 retailers worldwide with access to recommendations and personalization features within minutes. Nosto is a Finnish company that has built a plug-n-play recommendation engine, enabling customers from online shops to have a personalized shopping experience.
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Bring, a Norwegian postal and logistics company that’s owned by Posten Norge, has taken a look at the ecommerce industry in the Nordic region. This year’s report shows that the consumers’ total experience is important when shopping online. And it also shows that there are some big differences between consumers from Denmark, Sweden, Norway and Finland.
The average Finnish consumer produces about 176 pounds of waste per year. We don’t even want to know what the average packaging waste is in other European countries. But a Finnish startup came up with a brilliant solution. They invented a sustainable packaging system whereby packages can be returned and then re-used. Meet RePack.
Design-focused online retailer Fab has acquired One Nordic Furniture Company, which is – if you may have guessed – a furniture company that’s active in the Nordic countries. Hopefully the acquisition can help Fab, as the ecommerce company has had some trouble finding its definite footing.
Seven in ten Nordic residents shopped online for a total value of 4.9 billion euros during the first quarter of this year. The most frequent shoppers can be found in Norway, as 75% of its inhabitants bought something online during the first three months of this year.
The ecommerce industry in Finland grew nearly 9% last year. Finnish consumers bought online goods and services worth 10.5 billion euros. So far, in three years the Finnish ecommerce market has increased by almost a fifth.
Some Nordic retailers are well known from all over the world. Take IKEA, H&M and Oriflame for example. But still, online stores from Sweden, Denmark, Norway and Finland must think more globally. Nowadays a lot of these sites only provide other Nordic languages and don’t serve markets with high demand.
It’s going extremely well with the ecommerce industry in Northern Europe. The total online economy of sold goods and services amounted 28.4 billion euros in 2012, but is expected to grow to 31 billion euros at the end of this year.
Etsy has rolled out its payments platform called Direct Checkout to sellers in 12 European countries, like the United Kingdom, France and Germany. Also sellers from Australia, Canada and New Zealand are now able to offer more checkout options for buyers.
A new ecommerce platform called To The Tops has launched in the United Kingdom, France and Scandinavia. Its goal is to get as successful as other celebrity curated ecommerce platforms like BeachMint. Retired soccer player Patrick Vieira and singer Kimberly Wyatt are some of the names lending their support.
The multiple comparison engines of Dutch company Compare Group will get a new design and along with it some new features. The Dutch, Belgium, Finnish and French websites will soon show customers how reliable a web shop really is in terms of delivering orders on time.
Ecommerce company Nosto opened new offices in London at the TechHub Google Campus. The ecommerce personalisation engine from Finland already has some UK retailers using their solution and now aims to expand their business across the United Kingdom. It already has a presence in Berlin and Stockholm.