Amazon is seen as a threat by almost half of Nordic online retailers. On the other hand, over a quarter of ecommerce players see Amazon entering the Nordic market as an opportunity. With Amazon’s arrival, local retailers can use the established marketplace to sell their products to more consumers.
The ecommerce industry in the Nordics (Sweden, Denmark, Norway and Finland) was worth 209,6 billion Swedish kronor, which corresponds to over 20.6 billion euros, last year. Almost forty percent of the total Nordic ecommerce revenue was generated in Sweden.
K-Group, a major retail company from Finland, has started a pilot with automatic parcel terminals. The new service allows online buyers to have parcels from online stores from everywhere in the world to be shipped to a terminal at a K-Group store.
Online stores in Finland have broken all the previous records during the end of 2017. The number of online orders increased by 8.2 percent during the last quarter, compared to the same period in 2016. And sales increased by 9.4 percent during the same period.
80 percent of leading retailers in the Nordics have an ecommerce app and a mobile-optimized ecommerce website. Almost one in five retailers have focused on optimizing their website for mobile visitors, rather than focusing on an app. Only 1 percent has neither.
Zalando is ready to conquer the Nordic region. The online fashion platform successfully completed its location search and will open its first Nordic fulfillment center in Sweden later this year. The fulfillment center will be built in Brunna, near Stockholm, and is meant to meet the demand of its customers in Sweden, Denmark, Finland and Norway.
The ecommerce industry in the Nordic region was worth 21.9 billion euros in 2016. The biggest share of online retail revenue in this region comes from Sweden, which generated 8.5 billion euros last year. But Norwegians scored the highest monthly amount spent per person.