Trendyol plans to launch warehouse in Romania

Trendyol, a major ecommerce player from Turkey, is developing plans to build a regional logistics center near the Romanian capital, Bucharest. The company aims to serve all of southeastern Europe from the new logistics hub, which will employ 250 people when fully operational in 2025.

Çağlayan Çetin, president of the Trendyol Group, told this to the Romanian business news platform Economica.net. “By the number of products, we are already the biggest player in online fashion in Romania”, he said about the location. Trendyol only started selling in the country earlier this year, where more than three million products have already been sold to half a million local customers. Their orders are currently being delivered from Trendyol’s warehouses in Turkey and Poland.

Trendyol in Romania

Following a successful start, Trendyol is prepared to invest in the Romanian market. “In the coming year, we are committed to further expanding Trendyol’s offerings on the local market, opening an office in Bucharest and a regional warehouse, as well as integrating local and regional sellers on the platform while respecting our sustainability commitments”, declared Çetin.

‘Trendyol will integrate local and regional sellers.’

The Trendyol platform already connects more than 250,000 merchants and brands with over 35 million customers through dedicated applications in local languages.

Alibaba Group

Founded in 2010, Trendyol quickly became a market leader in Turkish ecommerce. Eight years after its launch, the Istanbul-based company became largely owned by the Chinese Alibaba Group, which now holds 86.5 percent of the shares. The company’s European expansion ambitions became concrete when the platform opened its doors to online shoppers in Germany in the spring of 2022. Later, the top 10 European online store also launched in the Czech Republic, Slovakia, Poland, Hungary, Bulgaria, and Greece.

Ecommerce in Turkey

In its home market, Trendyol enjoys increasing online spending: Turks are making more of their purchases online. Significant growth is expected again this year in Turkey, where nearly 560,000 companies are registered as active in ecommerce. The government wants to protect them from foreign online stores, which are growing in popularity. It will be implementing drastic tax changes to reduce cross-border shopping.