Romania

Italian marketplace Everli announced that it will expand into Germany and Romania in early 2022. This news follows a period of rapid growth for the company. It is now operating in more than 80 cities across Italy, Poland, Czech Republic and France.

Smart Fintech, an open banking third party provider from Romania, has officially launched SmartPay. This is said to be the first alternative payment solution that is authorized by the National Bank of Romania.

Sameday, a courier company from Romania, is expanding in Hungary. It already offers delivery options to customers in Budapest, the capital of Hungary, but soon the company will expand its coverage nationwide.

ProfiCircle, a B2b marketplace from Romania that sells commercial equipment like pallet racks and industrial mezzanines, is expanding. The startup will launch its marketplace in Germany and Switzerland next month.

Oveit, an ecommerce tech startup from Romania, aims to raise 450,000 euros through an equity crowdfunding campaign on the local platform SeedBlink. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions.

Food Union, a dairy production and distribution company from Latvia, has launched an ecommerce distribution service in four markets across Europe. The Riga-based company now delivers ice cream, dairy products, pastry and frozen food to customers in Latvia, Lithuania, Romania and Denmark.

Stripe has expanded its payment services in Europe. The American tech company is now generally available in the Czech Republic, Romania, Bulgaria, Cyprus, and Malta. The payments company can now support businesses in 29 countries across Europe.

H&M Group has announced the online expansion of five of its brands. This month, COS, Weekday, Monki, & Other Stories and Arket will have their collections available online in nine new markets across Europe.

Takeaway.com, the Dutch company that's gaining more and more market share in Europe, has acquired two food delivery marketplaces in Eastern Europe. Takeaway.com is now the owner of BGmenu from Bulgaria and Oliviera from Romania.

DHL has further expanded its European parcel network. The postal company is now able to offer its cross-border services for online customers in Ireland and Romania, while Croatia and Bulgaria will join the network in November.

Ecommerce in Romania was worth 1.8 billion euros last year, which corresponds to an increase of 30 percent compared to the situation in 2015. This figure represents only the online sales of products. Consumers in Romania made on average 8.4 online purchases in 2016, slightly more than one year before.

The Romanian ecommerce association ARMO has joined Ecommerce Europe, one week after it joined EMOTA, another pan-European ecommerce association. It's the first time ever a national ecommerce association has joined both umbrella organizations.

The European Ecommerce & Omnichannel Association has a new member. It announced ARMO, the Association of Romanian Online Stores, has joined the pan-European ecommerce association. Romania is now the 17th country to have an ecommerce association joining EMOTA.

The Romanian online fashion retailer FashionUP has taken over Click4Fashion, which is active in Romania, Bulgaria, Slovenia and Hungary. With the acquisition, FashionUP wants to further expand its business operations in the region. The value of the transaction wasn't disclosed.

Ecommerce in Romania has grown from 1.1 billion euros in 2014 to approximately 1.4 billion euros last year. About 6.7 million Romanians now have experience with shopping online, while 1.4 million inhabitants used a mobile device to buy something online.