Western European online sellers expanding into Central and Eastern Europe often underestimate how different customer expectations are in the region. According to fulfillment provider isklad, payment preferences, delivery expectations and checkout requirements differ significantly from standards in Western Europe.
Breuninger is expanding online again after several years. The retailer is launching its online store in three new European countries, bringing the total to thirteen markets. Consumers in Denmark, Sweden, and Romania will be served in their local languages. For deliveries, Breuninger is partnering with PostNord and DHL.
Flaconi, a German online retailer of perfumes and beauty products, is rapidly expanding internationally. The company, already active in twelve European markets, is entering the United Kingdom and Spain – two of the leading ecommerce markets in Europe. Launches in five additional countries have also been announced.
Popular cashback marketplace OnBuy is rolling out in eight new markets. This brings the total of the company’s footprint to 21 European countries. The expansion follows strong performance, with an increase of 152 percent in quarterly sales last year.
Last year, 78 percent of internet users in the European Union made at least one online purchase. Ireland ranks highest, with more than 95 percent. In Romania, the number of online shoppers has grown the most over the past ten years.
In the first half of this year, Temu attracted an average of 115.7 million Europeans to its platform each month. That’s 12.9 million more than in the second half of last year. Remarkably, the growth in Temu’s top European markets was above average.
Online spending in Romania reached 11.7 billion euros last year with 7.7 billion euros spent on products. This was an increase of 10 percent. Growth remains strong and is expected to continue this year.
