Romania

Flaconi, a German online retailer of perfumes and beauty products, is rapidly expanding internationally. The company, already active in twelve European markets, is entering the United Kingdom and Spain – two of the leading ecommerce markets in Europe. Launches in five additional countries have also been announced.

Popular cashback marketplace OnBuy is rolling out in eight new markets. This brings the total of the company’s footprint to 21 European countries. The expansion follows strong performance, with an increase of 152 percent in quarterly sales last year.

Last year, 78 percent of internet users in the European Union made at least one online purchase. Ireland ranks highest, with more than 95 percent. In Romania, the number of online shoppers has grown the most over the past ten years.

In the first half of this year, Temu attracted an average of 115.7 million Europeans to its platform each month. That’s 12.9 million more than in the second half of last year. Remarkably, the growth in Temu’s top European markets was above average.

Online spending in Romania reached 11.7 billion euros last year with 7.7 billion euros spent on products. This was an increase of 10 percent. Growth remains strong and is expected to continue this year.

Trendyol, a major ecommerce player from Turkey, is developing plans to build a regional logistics center near the Romanian capital, Bucharest. The company aims to serve all of southeastern Europe from the new logistics hub, which will employ 250 people when fully operational in 2025.

Romanian ecommerce fulfillment provider Helpship has been acquired by euShipments, a Bulgarian logistics company for online sellers. Thanks to the acquisition, euShipments can strengthen its presence in the Romanian market.

SwipBox is partnering with Cargus, a well-known courier in Romania. Three hundred parcel lockers will be installed this month. The pilot will take place in Bucharest, which entails another international expansion for SwipBox.

Italian marketplace Everli announced that it will expand into Germany and Romania in early 2022. This news follows a period of rapid growth for the company. It is now operating in more than 80 cities across Italy, Poland, Czech Republic and France.

Smart Fintech, an open banking third party provider from Romania, has officially launched SmartPay. This is said to be the first alternative payment solution that is authorized by the National Bank of Romania.

Sameday, a courier company from Romania, is expanding in Hungary. It already offers delivery options to customers in Budapest, the capital of Hungary, but soon the company will expand its coverage nationwide.

ProfiCircle, a B2b marketplace from Romania that sells commercial equipment like pallet racks and industrial mezzanines, is expanding. The startup will launch its marketplace in Germany and Switzerland next month.

Oveit, an ecommerce tech startup from Romania, aims to raise 450,000 euros through an equity crowdfunding campaign on the local platform SeedBlink. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions.

Food Union, a dairy production and distribution company from Latvia, has launched an ecommerce distribution service in four markets across Europe. The Riga-based company now delivers ice cream, dairy products, pastry and frozen food to customers in Latvia, Lithuania, Romania and Denmark.

Stripe has expanded its payment services in Europe. The American tech company is now generally available in the Czech Republic, Romania, Bulgaria, Cyprus, and Malta. The payments company can now support businesses in 29 countries across Europe.