Wix launches localized features

Wix launches localized features

Ecommerce software solution Wix has partnered with Global-e, a cross-border software solution. As a result, sellers can benefit from new features like a localized checkout, multiple currencies and pricing according to specific markets.

Wix is a website builder, that also provides ecommerce software. Merchants can create an online stores with a drag-and-drop system. It is now partnering with Global-e, to extend its ecommerce platform.

Cross-border functions

Through the partnership, Wix users can expand their businesses by using Global-e’s cross-border functionalities. The software will now include pricing and payments in over 100 currencies. This enables customers to buy in their local currency.

‘Merchants can set up payment methods, checkout and shipping options per market.’

Additionally, merchants can set up payment methods, a checkout process, shipping options and language translation per market. Pricing can also be adjusted to regional markets. Sellers can also use an end-to-end international logistics solution, to improve their cross-border operations. Global-e’s data models will also be added to the software, which will give merchants insights to optimize their global offering.

‘Removing complications international selling’

“We are committed to empowering our merchants to grow their business in the global marketplace and provide them with the tools they need for streamlined international expansion. Our collaboration with Global-e removes the complications involved in selling online internationally, enabling Wix merchants to maximize their reach globally, breaking down barriers to international commerce”, said Oren Inditzky, VP of Online Stores at Wix.

Following competition

The news of this collaboration comes a few weeks after competitor Shopify also launched features that help merchants set up localized online stores. Cross-border ecommerce continues to grow, so it is fitting that software providers want to offer these features to sellers.



Pleuni writes all types of news and background articles for Ecommerce News, where she has been working since 2019.

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