Zalando expands Connected Retail to Poland, Sweden and Spain

Zalando has announced the expansion of its Connected Retail program to three new markets in Europe. Retailers based in Poland, Sweden and Spain will be able to connect their inventory to the online Zalando platform.

With Connected Retail, brick-and-mortar retailers get access to online orders from customers who shop on the Zalando platform. These connected retailers still keep control over prices, assortment, and shipping quantities. Zalando provides online content, payment services, customer care, and support.

Connected Retail in Germany and the Netherlands

Currently, over 1,800 brick-and-mortar stores in Germany and the Netherlands are connected to the platform. Since the beginning of the coronavirus crisis in Europe, the fashion giant has waived the commission fee and shifted to a weekly pay-out schedule.

Over 1,800 stores sell through the Zalando platform.

Now, Zalando is expanding the omnichannel program by offering Connected Retail in three new markets: Poland, Sweden and Spain. New connected retailers in these countries also don’t need to pay a commission fee for two months. They also will be paid out every week.

‘Retailers continue to see effects on their business’

“The crisis is not over and retailers continue to see noticeable effects on their business: consumers are only slowly returning to the high streets”, Carsten Keller, VP Direct to Consumer at Zalando, says. “So we decided to not only prolong our offer in our existing markets, Germany and the Netherlands, but also to launch Connected Retail with a commission-free offer in three new European markets from July.”