DPD Germany is entering the food delivery market. The German parcel and express service provider will deliver online groceries and other food products. HelloFresh is the first customer to use the service that’s being named DPD Food. Later this year, the service will be available for other customers.
DPD Germany is convinced that online grocery retail has enormous potential. “I’m delighted that we are now able to offer grocery retailers in ecommerce a high-quality industry solution which meets the requirements of quality-conscious shippers like HelloFresh”, says Andreas Reß, Director Sales & Customer Service at DPD Deutschland.
The Germany-based food company will send the passively cooled boxed to DPD, one day before the customer’s requested delivery date. DPD will then deliver the boxes at the agreed delivery time. According to the press release, transport in refrigerated lorries isn’t necessary, because of the cooling technology of the parcels. HelloFresh customers will receive an SMS or email on the morning of delivery, so they know the precise hour during which they will get their food box. They can also follow the progress of their delivery with DPD’s map-based live tracking function.
DPD Food will start this summer
DPD branded the food delivery service as DPD Food and starting this summer it will also be available to other customers in the food segment. At the moment, only 1 percent of food retail is generated online, but online sales of groceries are expected to grow from 1.1 billion euros in 2014 to an annual 7 billion euros by 2025. A Bitkom study shows that currently 28 percent of German online shoppers have already ordered groceries online at least once.