Top 10 online stores in France

A large proportion of the top 10 online stores in France is made up of local online sellers. Some of these are local supermarkets, but there are also local ecommerce platforms that have been dominant in the French market for years.

List of the top 10 online sellers in France

Of course the top 10 of online stores in France changes every year. It is a mix of international and local sellers. Some are online department stores or marketplaces, while other sellers focus on fashion or tech. Based on their online revenue in, these were the 10 biggest ecommerce sellers in France in 2023 according to Statista:

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Information about the main online sellers

As you can see, the largest online seller in France is Amazon. However, online fashion platform Shein is quickly catching up. Together with Apple, these are the only international retailers in the top 10. Below, we have highlighted some of the local online sellers that made it to the top 10:

Veepee

Veepee is a French online fashion platform that sells brand overstock items through flash sales. These sales are exclusively for members. It was formerly known as Vente-Privee, but it merged with its other brands to form a one-stop online store in 2019. The store is only active online.

Cdiscount

Online platform Cdiscount sells a large range of products, from household electronics, furniture, mobile phones, laptops, to beauty and car supplies. In addition to its own marketplace, the company also offers its software solution to other retailers. They can then build their own marketplace, using Cdiscount’s product range, logistics and fulfillment solutions as well.

Auchan

French hypermarket Auchan is an omnichannel sellers, as it has brick-and-mortar stores and an online presence. It sells a large product range, from food, to furniture and household appliances. Customers can order their groceries online and have them delivered.

Many omnichannel sellers

The rest of the top 10 is made up of more local players, most of them are omnichannel sellers. Leroy Merlin is a hardware store, E.Leclerc is a hypermarket and Courses U is the ecommerce site of supermarket Magasins U.

International players dominate the market

When looking at the top 10, it is evident that international sellers Amazon and Shein are far ahead of the other online stores in France. Especially Shein has been growing rapidly. With the arrival of Temu in Europe, it is to be expected that the top 10 will change again.

Local online seller Veepee is almost 1 billion euros behind Shein. When looking at the rest of the top 10, it is apparent that the differences in online revenue between the other online stores are a lot smaller. Their market shares seem to be more equally distributed.

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