Ecommerce in France
France is a prominent country in Europe as well as in the world. It’s part of Western Europe, and it is perfectly located, as it is adjacent to major countries like Germany, Italy, Spain and – although separated by a channel – the United Kingdom. There are some French-administered territories and departments outside of the European continent. These include islands like Guadeloupe, Martinique and the South American overseas region and department French Guiana.
|Population||65.1 million people|
|– % internet users||68%|
|Online sales||€65 billion (2015)|
|Online stores worth mentioning:||3 Suisses, Cdiscount, Vente-privee.com|
- Ecommerce events in France
- Ecommerce customers in France
- The ecommerce market in France
- Big online stores in France
- Latest ecommerce news from or about France
Ecommerce events in France
Every year there are several ecommerce events being organized in France. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in France.
Ecommerce customers in France
When ordering goods online, online consumers in France like to pay with credit cards. One popular way to do this is with Carte-Blue, a debit card that can also be used as a credit card. Two other popular online payment methods in France are Visa and PayPal. As regards the latter, there are more than 8 million PayPal account in France, which make it the third European country in terms of the number of PayPal accounts. The average French online consumer isn’t that keen on using alternative payments, but among those methods are Allopass, CM-CIC Paiement, Hipay, Moneo, Paysafecard and bank transfers. More tips for ecommerce in Germany can be found at EcommerceWiki.
A study from CA Com shows that 49 percent of French consumers purchased at least one product online in 2013. Consumers ages 25-34 are the one who are most frequently ordering products online. On average they made at least one online purchase every month. Almost half of French internet users shopped for clothing online in 2012. Travel and tourism is even more popular, as 59% of French online users have bought a trip or a travel ticket online. Other popular product categories in Frenche are (digital) media and consumer electronics. A 2015 study by Mediametrie [pdf] shows nothing has changed drastically since then. Fashion was bought by 44% of French internet users in the last six months of that year. This is followed by travel/tourism (38%), cultural products (35%), beauty/health (28%) and consumer electronics (28%).
The ecommerce market in France
France is one of the biggest ecommerce countries in the world. It’s ranked as the sixth biggest ecommerce market worldwide and in Europe only Germany and the United Kingdom are bigger. The Western European country has an online retail market that’s expected to reach 65 billion euros by the end of 2015. According to data from the Centre for Retail Search online sales in France account for 6% of total retail sales.
Big online stores in France
Expectations are that there are more than 120,000 active ecommerce sites in France. The most visited online store in this country is Amazon, with more than 15 million unique visitors per month. Other big online players are Cdiscount, eBay, Fnac and Priceminister. Whereas fashion is a popular product category, retailers La Redoute and 3 Suisses are amongst the biggest fashion players in French ecommerce.
Based on information from Médiamétrie/NetRatings, the top 5 of most visited ecommerce websites in France consists of Amazon, Cdiscount, Fnac, eBay and Voyage SNCF.
Latest news about France
Amazon will create 2,000 permanent jobs in France this year. This means that there will be about 7,500 people working for Amazon in France at the end of this year. The new positions are open to people with various levels of experience, training and skills.
ManaMano, a European online marketplace specialized in DIY & gardening, closed last year with a global turnover of 250 million euros, which is an increase of 180 percent compared to 2016, when the French company generated a turnover of 90 million euros. Its UK turnover doubled year-over-year.
Amazon has launched its business marketplace Amazon Business in France. The B2B ecommerce website is now available on three Amazon marketplaces in Europe. Amazon UK and Amazon Germany already gave business customers the opportunity to buy business supplies through Amazon Business.
Ecommerce in France could top the 100 billion mark next year, according to estimates from the national ecommerce association Fevad. For this year, it’s predicted that online retail sales in France will exceed 90 billion euros.
Chinese online retailer JD.com is ready to take on Amazon in Europe. The company will first launchs its ecommerce platform and delivery services in France next year. After that, the United Kingdom and Germany are next.
Last update: February 2017