Marketplaces generate 63% of cross-border turnover

Marketplaces generate 63% of cross-border turnover

Last year, the total online cross-border market in Europe generated a turnover of 265 billion euros. At least 63 percent, 167 billion euros, was generated by marketplaces. These data include global cross-border sellers, such as Amazon and AliExpress.

These data come from the fourth edition of the “TOP 100 Cross-Border Marketplaces Europe” from Cross-Border Commerce Europe. The study looks into global online cross-border platforms operating across the European Union, including the United Kingdom.

€167 billion generated by marketplaces

According to the report, these sellers generated a cross-border turnover in Europe of 265 billion euros (excluding travel) last year. And 167 billion euros was generated by marketplaces. Amazon and eBay account for nearly half of the marketplace-driven trade, with an expected combined GMV of 55 billion euros and 23.2 billion euros in 2022.

Marketplaces are expected to generate 65% of cross-border online sales in Europe by 2025.

Marketplaces have grown 9.3 percent after the Covid-19 pandemic. The growth is supported by hybrid B2C and pure C2C marketplaces. By 2025, marketplaces are expected to generate 65 percent of cross-border online sales in Europe.

Top 10 global cross-border marketplaces in Europe

The top 10 global cross-border marketplaces operating in Europe is still largely dominated by marketplaces coming from the United States. Six out of the ten places are filled by these companies.

top10 online marketplaces



Pleuni writes all types of news and background articles for Ecommerce News, where she has been working since 2019.

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