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NetOnNet is biggest online store in Sweden

NetOnNet is biggest online store in Sweden

When you think about big online stores from Sweden, you can’t ignore H&M and Ikea. But these ecommerce giants aren’t the biggest online shops in Sweden. Last year, NetOnNet was the one with the biggest ecommerce sales in Sweden.

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Sweden is home to major (retail) brands such as H&M, Ikea Volvo, ICA, Ericsson, and Spotify. These are all companies that are popular across the globe. But when it comes to popularity within the nation’s borders, you get a different view.

Top 5 biggest online stores in Sweden

Ecommerce in Sweden was worth 8.2 billion euros at the end of 2019 and several big players have heavily contributed to this. EcommerceDB has taken a look at Sweden’s top-selling ecommerce domains and they found the following top 5:

NetOnNet 300.64 million euros
Apotea.se 255.56 million euros
Elgiganten 254.07 million euros
Zalando 250.4 million euros
Apoteket 169.46 million euros

And here’s their percentual net sales growth in 2018/2019:

NetOnNet 8%
Apotea.se 21%
Elgiganten 11%
Zalando 17%
Apoteket 21%

When you look at this top 5, it’s noticeable that four of them are local brands, as Zalando is from Germany. With online sales of over 3 billion Swedish kronor (300 million euros) in 2019, electronics retailer NetOnNet leads the ranking. Online pharmacy Apotea.se follows on second place, with over 255 million euros an a net growth of 21 percent. Consumer electronics retailer Elgiganten is just behind with 254 million euros, followed by Zalando and another pharmacy, Apoteket.

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