Ontex launches online diaper subscription service in Benelux

Ontex has launched Little Big Change in Benelux this week. This is an online diaper subscription service, which was first launched in France in June last year. Now, the subscription offer is also available in Belgium, the Netherlands and Luxembourg.

The launch in Benelux is supported by an online store, which significantly increases the company’s presence in direct-to-consumer ecommerce.

Important step in digital transformation

According to CEO Charles Bouaziz, the launch of Little Big Change in Belgium, the Netherlands and Luxembourg is an important step in the company’s digital transformation. “It’s the first Ontex baby diaper available exclusively through an online subscription model”, he comments.

Ontex believes in subscription business model

Bouaziz says the online diaper subscription service is a response to changing consumer behaviors and needs, and adds that the subscription business model is an important pillar for Ontex’ future growth. The service allows one-click subscriptions and cancellations with free-of-charge deliveries. Customers can easily change their subscription, by modifying the frequency, location of delivery, diaper size and product mix.