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Ecommerce in Luxembourg

Luxembourg is a small country in Western Europe and, together with Belgium and the Netherlands, part of the Benelux region. It’s a founding member of the European Union, OECD, United Nations, NATO, and Benelux.

Population 613,894 people
– % internet users 93%
Online sales €797 million (2018)
Online stores worth mentioning:


Ecommerce events in Luxembourg

Every year there are several ecommerce events being organized in Luxembourg. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Luxembourg.

Ecommerce customers in Luxembourg

Luxembourg has a very high share of people being online. According to the country’s Statistics Portal, 93 percent of household had access to the internet in 2018. In that same year, 15 percent of people used the internet for the sale of goods and services. And 62 percent of individuals had their most recent online purchase during the last three months prior to the survey.

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When it comes to paying for the products ordered online, people from Luxembourg prefer paying with online banking (39 percent). This method is followed by credit cards (34 percent), digicash (31 percent) and debit card (30 percent), a study from the Ecommerce Foundation shows.

The ecommerce market in Luxembourg

Based on data from the Ecommerce Foundation, ecommerce in Luxembourg was worth 797 million euros in 2018. For 2019, it’s predicted the business-to-consumer ecommerce turnover will grow to 869 million euros. This would mean an increase of 9 percent.

In Luxembourg, the most popular product category is formed by tickets for shows and other events (44 percent), books and magazines (40 percent), household items (37 percent), electronic equipment (25 percent), movies and music (24 percent), computer hardware (19 percent) and food (14 percent).

Latest news about Luxembourg

H&M expands brands to 9 new markets in Europe

H&M Group has announced the online expansion of five of its brands. This month, COS, Weekday, Monki, & Other Stories and Arket will have their collections available online in nine new markets across Europe.

Ikea launches online store in Luxembourg

Swedish furniture store chain Ikea has launched its offical online store for the Luxembourgian market. The launch in the Grand Duchy of Luxembourg follows one year after Ikea opened an online store in Belgium.

Alipay gets Luxembourg e-money license to serve Europe

Alipay, the fintech company owned by Alibaba, has obtained an electronic money license in Luxembourg. With this license, Alipay can serve the European market. The Asian payments company is already present with a licensed entity in London, but it can now serve customers across Europe.

Luxembourg launches national ecommerce platform Letz’shop

Luxembourg has created and launched, a national ecommerce platform aimed to boost the urban commerce. is an initiative from the Ministry of Economy, with the economic interest group (GIE) in charge of setting up and managing the ecommerce platform.

Luxembourg gave illegal tax benefits to Amazon

Luxembourg has granted illegal tax benefits to Amazon of around 250 million euros. As a result, Amazon paid substantially less tax than other businesses. Because of this unfair tax advantage, the European Union has now ordered Amazon to pay back 250 million euros in taxes to Luxembourg.

Read all our articles about ecommerce in Luxembourg.

Last update: June 2019