Ecommerce in Luxembourg

While Luxembourg is a small country, it has a really large amount of internet users, compared to the overall population. Because of that, online sales are increasing. The ecommerce market is expected to grow annually with 5.86 percent between 2025 and 2029.

Content:

• Ecommerce customers in Luxembourg
• The ecommerce market in Luxembourg
• Ecommerce events in Luxembourg
• Latest ecommerce news on Luxembourg

Ecommerce customers in Luxembourg

Luxembourg is a top-scoring European country when it comes to internet penetration. In 2023, as much as 99.3 percent of the population uses internet. Because of that, the country is in the European top 5, alongside the Netherlands, Norway, Switzerland and Denmark.

According to Statista, of those internet users, at least 66.2 percent buy products or services online (in 2025). That share is expected to increase to 76.7 percent by 2029. In 2024, consumers who went online shopping in Luxembourg spent an average of 2,839.2 euros (2.930 dollars).

RETURN RATES – As in other European ecommerce markets, returns are an issue in Luxembourg. In 2024, the return rate (as a percentage of market revenue) was 7 percent. This is expected to increase over the coming years. By 2029, the return rate will hit 8.3 percent.

DEVICES – In 2024, mobile purchases account for 45.5 percent of the ecommerce market in Luxembourg. Of these orders, half are done in an app while the other half is completed in a browser.

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Online retail in Luxembourg

Online retailers generated a  total ecommerce revenue of 1.1 billion euros(1.14 billion dollars) in 2024, according to Statista. Most of that revenue came from the online sales of fashion, with 337 million euros. In 2025, it is expected that online retailers will generate a turnover of 1.2 billion euros.

As in the rest of Europe, ecommerce is expected to develop further in Luxembourg. Between 2025 and 2029, the market will show an annual growth rate of 5.86 percent. This means that ecommerce sales would reach 1.5 billion euros by 2029.

RECOMMERCE – While overall ecommerce is growing in the country, so is recommerce. The sales of second-hand goods is especially prevalent in the category of fashion. In 2024, a revenue of at least 35.6 million euros was generated in that category. The online sales of second-hand electronics is also popular, with a revenue of 24.8 million euros in that year. It is expected that this market will continue growing in the coming years.

Popular online stores in Luxembourg

The ecommerce market in Luxembourg is dominated by international online sellers. Think of Auchan and Alternate, for example. The first is based in France, the latter is a German store. Amazon and Zalando also have a growing presence in the country. Allegro is another well-known online marketplace in Luxembourg.

Ecommerce events in Luxembourg

Every year there are several ecommerce events that take place in Luxembourg. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe.

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Read all our articles about ecommerce in Luxembourg.