PayPal most popular in UK
The usage of PayPal in Europe is highest in the United Kingdom. That country counted more than 330,000 daily active PayPal users last year.
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Germany ranks second with over 312,000 daily active users of the PayPal app in 2019. The top three is completed by France, with more than 96,000 people using the payments app per day. And that’s maybe not a surprise: these three countries are the biggest ecommerce markets in Europe. Together, they accounted for over two-thirds of the total European ecommerce turnover in 2017.
When looking at the data from Airnow, a closer look at the Nordic countries, shows that Sweden has almost twice as many daily active users as Denmark and 2.5 times as many as Norway. In Sweden, there are even four times as many PayPal users as in Finland.
Finland is the country with the lowest number of daily active PayPal users. In 2019, it counted 3,505 daily active users, ranking behind countries such as Turkey (4,835) and the Czech Republic (5,474).
Reason for PayPal’s success in Europe
“One reason for PayPal’s success in Europe might be the fact that it is open for payments across borders”, EcommerceDB writes. “As ecommerce in many smaller countries in Europe relies on foreign online stores, domestic payment providers would do well to enable cross-border transactions.”
Domestic payment providers should enable cross-border transactions.