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Ecommerce in Norway

Norway is one of the Scandinavian countries. Norway was a founding member of the European Free Trade Association, but isn’t part of the European Union, although the country was twice invited. Norway also doesn’t have the euro, instead it uses the Norwegian krone as its currency.

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Population 5.3 million people
– % internet users 96%
Online sales €4.92 billion (2018)
Online stores worth mentioning:, Elkjøp,


Ecommerce events in Norway

Every year there are several ecommerce events being organized in Norway. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Norway.

Ecommerce customers in Norway

Norway has a very high share of people being online. According to data from Statistics Norway, the share of population aged 16 to 79 that used the internet during the last months was at 96 percent in 2018. The same study shows that 31 percent used the internet for selling goods or services, while 41 percent bought films or music online, 45 percent ordered clothes and sports goods and 61 percent bought travel or holiday accommodation online.

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In 2018, the estimated amount per person spent online in an average month was 210 euros. This corresponds to 2,522 euros per year. And according to data from Statistics Norway, 92 percent of the population aged 16-79 uses a smartphone.

When it comes to paying for the products ordered online, 53 percent of consumers in Norway prefer to pay with credit card, followed by 15 percent who prefer bank payments, 14 percent who’d like to pay with invoice and 13 percent who prefer micropayments.

And these are the top 5 most popular ecommerce payment methods, according to a study from PostNord:

The top 5 most popular ecommerce payment methods, according to a study from PostNord.
The top 5 most popular ecommerce payment methods, according to a study from PostNord.

The ecommerce market in Norway

Based on data from PostNord, ecommerce in Norway was worth 4.92 billion euros in 2018. In Norway, the most popular product category is formed by clothing and shoes (36 percent). This is followed by consumer electronics and media (both 25 percent), sports & leisure (14 percent), beauty & health, furniture, and groceries (all at 10 percent) and baby & toys (6 percent).

Big online stores in Norway

Some of the most popular and biggest online stores in Norway are consumer electronics store, consumer electronics retailer Elkjøp (known as Elgiganten otuside Norway) and online grocery store

Latest news about Norway

Posten Norge starts nationwide locker network

The Norwegian postal service Posten Norge will roll out parcel lockers across the nation. This follows after exploring the technology and the demand from both online retailers and consumers. Posten Norge will now start a nationwide network of app-operated parcel lockers.

Francisco Partners acquires Consignor Group

Consignor Group, a Nordic delivery management software company, has been acquired by Francisco Partners. The private equity firm pays 1.5 billion Norwegian kroner (almost 140 million euros) for the deal. Founder Peter Thomsen will continue as CEO and a 30 percent shareholder in Consignor Group.

Adevinta acquires eBay Classifieds Group

eBay’s classified ad business will be sold to Adevinta for 9.2 billion dollars in cash and stock. eBay will receive 2.5 billion in cash and approximately 540 million shares. This gives eBay control of 44 percent of the company and 33 percent of the voting rights.

Bluestone offers free PIM platform for nonprofits

Bluestone has announced it will offer nonprofit organizations free access to its PIM platform. With this offer, the Norwegian company wants to help nonprofits around the world who have been hit hard by Covid-19.

Nuet Aquavit first Norwegian company to sell spirits online

Nuet Aquavit says it is the first Norwegian company ever to sell spirits online. The startup offers its products from their own website with global delivery. The drinks are not for sale in Norway itself. That’s because sales of alcoholic beverages have to go through state-owned channels.

Read all our articles about ecommerce in Norway.

Last update: June 2019