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Ecommerce in Norway

Norway is one of the Scandinavian countries. Norway was a founding member of the European Free Trade Association, but isn’t part of the European Union, although the country was twice invited. Norway also doesn’t have the euro, instead it uses the Norwegian krone as its currency.


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Population 5.3 million people
– % internet users 96%
Online sales €4.92 billion (2018)
Online stores worth mentioning:, Elkjøp,


Ecommerce events in Norway

Every year there are several ecommerce events being organized in Norway. We have a handy ecommerce events calendar, where you can find all the major online retail events in Europe. But you can also check out only the ecommerce events in Norway.

Ecommerce customers in Norway

Norway has a very high share of people being online. According to data from Statistics Norway, the share of population aged 16 to 79 that used the internet during the last months was at 96 percent in 2018. The same study shows that 31 percent used the internet for selling goods or services, while 41 percent bought films or music online, 45 percent ordered clothes and sports goods and 61 percent bought travel or holiday accommodation online.

In 2018, the estimated amount per person spent online in an average month was 210 euros. This corresponds to 2,522 euros per year. And according to data from Statistics Norway, 92 percent of the population aged 16-79 uses a smartphone.

When it comes to paying for the products ordered online, 53 percent of consumers in Norway prefer to pay with credit card, followed by 15 percent who prefer bank payments, 14 percent who’d like to pay with invoice and 13 percent who prefer micropayments.

And these are the top 5 most popular ecommerce payment methods, according to a study from PostNord:

The top 5 most popular ecommerce payment methods, according to a study from PostNord.
The top 5 most popular ecommerce payment methods, according to a study from PostNord.

The ecommerce market in Norway

Based on data from PostNord, ecommerce in Norway was worth 4.92 billion euros in 2018. In Norway, the most popular product category is formed by clothing and shoes (36 percent). This is followed by consumer electronics and media (both 25 percent), sports & leisure (14 percent), beauty & health, furniture, and groceries (all at 10 percent) and baby & toys (6 percent).

Big online stores in Norway

Some of the most popular and biggest online stores in Norway are consumer electronics store, consumer electronics retailer Elkjøp (known as Elgiganten otuside Norway) and online grocery store

Latest news about Norway

Posten Norge tests parcel lockers in Norway

Posten Norge has started a pilot project in Oslo with 100 parcel lockers across the city. The test is meant to provide insight for the further rollout of a new parcel locker network in Norway.

Dutch shoe retailer Omoda expands to Scandinavia

Omoda, a Dutch omnichannel shoe retailer, is expanding in Europe. After it opened online stores in countries nearby, the company is now ready to expand to Scandinavia. This year, an online store in Denmark will open and next year, Sweden, Norway and Finland are next.

Zalando tests reusable packaging in the Nordics

Zalando is launching a pilot with reusable packaging. The test will run for four weeks and is aimed at customers in Finland, Norway, Sweden and Denmark. During the pilot, 10,000 customers will receive their orders in reusable shipping bags, so the German fashion company can reduce the packaging waste.

Zalando also ends free delivery in Scandinavia

Zalando is slowly ending its free delivery service in Europe. It started last November in Italy and now more and more markets are starting to ask for a delivery fee. Latest markets to be hit by this decision are Denmark, Norway, Sweden and Finland.

Ecommerce in the Nordics: €21.9 billion in 2018

The ecommerce industry in the Nordic countries was worth 230.2 billion Swedish kronor, or 21.87 billion euros, in 2018. The biggest share of this online turnover comes from Sweden, which also has the highest proportion of people shopping online.

Read all our articles about ecommerce in Norway.

Last update: June 2019