The ecommerce market of Eastern Europe may be the smallest of the four European regions, it has seen in fact the biggest growth in terms of percentage. Because with an average growth rate of 35.7% over the year 2012, this ecommerce market was the strongest growing region in Europe that year.
The local ecommerce market in Romania reached approximately 600 million euros in 2013. Approximately, because these are not the hard facts but based on statements given by the main players of the Romanian online retail market. According to data from GPeC, one in four Romanian internet users buy online.