Lesara, a Berlin-based online fashion and lifestyle retailer, has announced it will now also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.
La Redoute, one of the largest online fashion retailers in France, has found a new official distributor for its brands in Romania and Bulgaria. Online store Click4Fashion is now the only online store in these two Eastern European countries who can guarantee delivery of La Redoute products that are ordered online in Romania and Bulgaria.
Online fashion retailer Zoot from the Czech Republic launched an ecommerce website in Romania. The entry on the Romanian market happens after an investment of about 8 million euros which Zoot wants to use to expand across the country. Zoot makes it possible for customers to order different sizes and colors and only pay for what suits them.
Romanian online store Click4Fashion.com has begun a strategic partnership with European multichannel retailer Heinrich Heine. As a result, Romanian and Bulgarian customers from Click4Fashion now have the possibility to shop for products and brands from Heinrich Heine.
Mega Image, the largest supermarket chain in Romania, could launch its own online store. The company registered the Mega Online trademark, but according to representatives of the supermarket chain this was only done to secure a possible future use. However, it’s interesting what this would do to the online collaboration between Mega Image and ecommerce company eMAG.ro.
The online retail industry in Romania generated sales of more than 1.1 billion euros in 2014. When looking only at products and not services, plane and show tickets, holidays and travel, that is. The ecommerce market in Romania doubled in size last year, compared to 2013. The industry was then worth about 600 million euros.
H&M will sell online in Belgium, Bulgaria, the Czech Republic, Hungary, Poland, Portugal, Romania, Slovakia and Switzerland. The Swedish fashion retailer is making a big ecommerce push as it already invested heavily in its online retail site and took several steps to connect its web and mobile assets with its brick-and-mortar stores.