Takko Fashion starts with ecommerce in France

Takko Fashion, a major textile discount formula from Germany, has further expanded its European ecommerce activities. Shortly after opening an online store in the Netherlands, the company has started online sales in France.

With nearly two thousand stores in 17 European countries, over half of which are in Germany, Takko Fashion is a significant player in the market for affordable clothing. For a long time, the discounter only sold through its physical stores. In 2016, they opened the virtual doors of a German online store. Its relaunch contributed to a record annual turnover in 2022, reaching 1.22 billion euros, with 13 percent of it as profit.

Online expansion in Europe

At the end of last year, Takko Fashion announced its plans to seek ecommerce expansion beyond Germany. In April, it started online sales in Austria, and last month, the online store became available for Dutch shoppers. Now it is France’s turn, where Takko has been active since 2018 and where online spending is developing more positively than in many other Western European countries. Pickup of online orders in one of Takko’s 41 French stores is free, while home delivery by Colis Privé costs 5.99 euros.

Orders can be picked up for free at the 41 French stores

For the upcoming month, the opening of Takko’s online store in the Czech Republic is scheduled. However, the previously mentioned launch of an online store in Slovakia was reportedly postponed for strategic reasons.

Profitability

Since the spring of 2022, Takko Fashion has been led by the Dutch CEO Tjeerd Jegen, but he recently announced his departure – a successor has not been named yet. Shortly before his notice, Jegen mentioned in an interview that the chain does not want to incur losses in online sales activities, despite its low product prices and margins.

Discounter Takko Fashion realizes profitable ecommerce

Jegen explained in the Dutch ecommerce magazine Twinkle: “Customers have a strong incentive to pick up and return items to the store, with 50 percent being returned in-store, and nearly 80 percent of returns are brought back. This makes the model profitable for us, ensuring that it works.”