The most visited online stores in Sweden

One in three online shoppers in Sweden also shop at foreign stores. But which international ecommerce websites are the most popular among Swedish consumers? Global couponing platform CupoNation analyzed the data for six months and shares the most visited online stores, both local and foreign, in Sweden.

CupoNation analyzed data it gathered through external tools in order to calculate the number of visits on the particular websites during a period of six months. The goal was to compare the interest for the most popular Swedish online stores against the foreign ones, so it could get a better insight into the consumer behavior of Swedes.

According to the couponing platform, the numbers somewhat correlate to what PostNord emphasized in their recent study “E-commerce in the Nordics 2016“. The postal service mentioned how 32 percent of Swedish online shoppers also shop at foreign ecommerce websites and that the UK, Germany and the US are popular countries to shop from.

The most popular foreign online stores in Sweden

(Approximate numbers for the past six months)
1. Netflix.com: 75 700 000
2. Ebay.com: 33 204 000
3. Amazon.com: 32 751 000
4. Apple.com: 22 081 000
5. Amazon.co.uk: 13 719 000
6. Aliexpress.com: 13 033 000
7. Ebay.co.uk: 10 901 000
8. Norwegian.com: 5 843 000
9. Amazon.de: 5 276 000
10. Asos.com: 4 568 000

The most popular national online stores in Sweden

(Approximate numbers for the past six months)
1. Blocket.se: 125 231 000
2. Elgiganten.se: 20 172 000
3. Cdon.se: 19 146 000
4. Netonnet.se: 18 422 000
5. Ikea.com: 18 183 000
6. Viaplay.se: 17 686 000
7. Webhallen.com: 13 817 000
8. Hm.com: 13 474 000
9. Telia.se: 12 834 000
10. Biltema.se: 11 779 000

Earlier this month, Cuponation Group announced it will rebrand as Global Savings Group, which combines international brands such as Cuponation, Actiecode.nl, Flipit.com and Kortingscode.nl.