Paulo Sá Ferreira is a journalist and author specialized in professional communication and trade publications. Throughout his career, he has built a solid track record in writing articles and editorial content for magazines and digital platforms across multiple professional sectors, with a particular focus on optics, ophthalmology, jewellery, and watchmaking, among other specialized industries.
This multi-sector experience has allowed him to gain a deep understanding of business dynamics, innovation, technology, and consumer behavior in highly specialized markets.
After completing a course focused on ecommerce and the digital economy, Paulo refined his professional direction and discovered a strong interest in writing about the digital commerce sector. Since then, he has increasingly focused on producing content related to ecommerce, digital transformation, online platforms, digital marketing, and emerging business models, always from an analytical perspective.
Today, Paulo contributes to editorial projects, digital magazines, and content initiatives that sit at the intersection of information, commerce, and digital innovation. His work is defined by a critical mindset, practical insight, and a strong connection to the real challenges faced by businesses and professionals.
Price remains the most important factor for online shoppers in Portugal. A majority of 73 percent of consumers in Portugal said that competitive pricing is the main driver behind their purchase decisions. For 71 percent, promotions and discounts are the main drivers.
In 2025, Portugal reached a total of 5.8 million online shoppers. This was an increase of almost 4 percent compared to a year earlier. Price and free delivery are the main factors influencing online shopping decisions in Portugal.
A new study shows that almost 40 percent of Portuguese consumers now shop online at least once a week. A year ago, only 24 percent of consumers in the country said that they shopped online with the same frequency. The remaining 62 percent now shop online once or several times a month.
Online shopping in Portugal had a strong performance during the Christmas period of 2025. New data from SIBS Analytics shows that ecommerce purchases increased 19 percent in the number of transactions when compared to the same period in 2024. The total value of online purchases also increased around 14 percent.
Portuguese consumers have now spent around 11 billion euros on online shopping so far in 2025. This is about 1 billion euros more than last year. The estimate comes from the Associação de Economia Digital (AED).
InPost is increasing its logistics capacity to handle up to 500,000 daily shipments during the high season. This represents a 220 percent rise compared to last year, as the company gets ready for increasing ecommerce demand across the Iberian Peninsula.
Ecommerce continues to expand rapidly in Portugal. According to the 2025 E‑Shopper Barometer by Geopost, 75 percent of Portuguese consumers now buy online, and nearly half are considered regular online shoppers. Each Portuguese online shopper makes around 39 online purchases per year, a slight increase from 2023 but still below the European average of 49.