Pleuni Jacobs is the editor-in-Chief at Ecommerce News Europe, where she has been working since 2019. She mostly writes news and background articles. She is also the person responsible for adding events to our event calendar. If you have questions about getting your event mentioned on our website, chances are that she will be the one answering them.
Do you want to read more of Pleuni’s work? Check out our other websites: Ecommerce News Nederland, Crowdfundmarkt, Investeerders, Investment Platforms Europe and Ondernemen en Internet.
Before Ecommerce News, Pleuni studied Psychology and obtained a Master’s degree in Gender Studies. After that, she started out as a freelance writer but soon noticed that she wanted to work with colleagues. Then she found Ecommerce News, where she has been working ever since. Nowadays, she mostly writes news and background articles. She also manages advertisements and edits content from other editors.
The ecommerce market in Sweden is often called the most developed one in the Nordics. Swedish online shoppers like to buy online, with as much as 88 percent doing that on a monthly basis. It is expected that the market will continue growing.
While the Netherlands is a small country, it has a significant share in ecommerce in Europe. In this country, the highest share of consumers shop online compared to other countries. That means that its ecommerce market is quite developed.
The United Kingdom (UK) is one of the biggest ecommerce markets in Europe. In 2021, consumer ecommerce accounts for 30 percent of the total retail market. More than 80 percent of the population bought at least one product online in 2021. The UK chose to remain outside of the Economic and Monetary Union and kept the British pound as currency. In 2021, the country left the European Union with Brexit.
Spain is a country in South western Europe. With several strong ecommerce players, it is an interesting market to keep an eye on. Additionally, Spanish consumers are increasingly shopping online. Here is what you need to know about ecommerce in Spain.
While the Portuguese ecommerce market is not as developed as the market in its neighbor, Spain, the market is growing steadily. It is expected that by 2029, up to 39 percent of consumers in the country will be shopping online. Compared to 2025, that is an increase of four percentage points.
Italy is the third largest economy in Europe. It is also the largest market for luxury goods in Europe, which may not come as a surprise, with Italian brands like Armani, Versace, Prada and Gucci. Here is what you need to know about ecommerce in Italy:
Ecommerce in France is not slowing down. In the last decade, online sales revenues in the country more than tripled. It is expected to continue growing in the coming years. The local market also has a big share in the total European ecommerce market.
While Belgium is situated near countries with strong ecommerce markets such as Germany, France and the Netherlands, the ecommerce market is still quite small in this country. In recent years, the Belgian government has implemented new laws to make the country more attractive for online stores.