global white sales worth €4.3 billion in 2020 sales worth €4.3 billion in 2020, the biggest online store in the Netherlands, has generated sales worth 4.3 billion euros in 2020. That’s way more than was expected by its holding, Ahold Delhaize. Of course, it has everything to do with the closure of physical stores in the Netherlands and Belgium.

ChannelAdvisor’s 2022 Online Behaviour Global Report


ChannelAdvisor’s 2022 Online Behaviour Global Report

In the fast-paced world of ecommerce, a pause to review the latest consumer data can yield insights to identify the best way forward. Read the report and discover the latest trends in online consumer behaviour.

In the Netherlands and Belgium, the two countries where runs a dedicated online shop, physical stores had to close their doors for quite some time in 2020. This led to a run on online shopping, and of course, the biggest ecommerce player from the Netherlands benefit from this.

Over 41,000 merchant partners sell on

During the fourth quarter of last year,’s revenue increased by 69.9 percent, the latest figures from Ahold Delhaize show. During the same period,’s sales from third-party sellers grew 110 percent, with over 41,000 merchant partners on the platform.’s sales surpassed the target one year early.

‘5 billion euros in 2021’

Ahold Delhaize’s consumer online sales were worth 7.6 billion euros in 2020, with accounting for 4.3 billion euros. This surpassed the company’s target of 3.5 billion euros one year early. “With increased capacity and continued momentum, we now expect to achieve a new target of at least 5 billion euros in net consumer online sales at”, Ahold Delhaize comments.


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