Marketing

Digital retail group Shop Direct has turned one of its brands into a fully-personalized shopping experience. Online customers who visit the homepage of Very.co.uk will not only see their name turn up in a carousel image, but they will also see their interests reflected in the different parts of the homepage.

After an online and offline debate over the color of a dress, British womenswear retailer Roman Originals made some good money off it. Unintentionally at first, because their black and blue (or what is gold and white?) dress went viral without them doing anything about it.

Companies with a Facebook Page are now able to add a call-to-action button, for example "Shop now" with a link to a product,  to the top of their page. This feature was introduced in the US at the end of last year, but now it's also available for companies in Europe.

Email marketing service provider Soundest had added some new automated features to its service. These features should help online retailers with developing customer relationships and growing sales. The company now has more than 5,000 customers from 115 countries.

Online shoppers gather research at more than ten different sources before they purchase something. And at the same time, online retail stores generate more page views than news sites. Online retailers should market this reach. That's what Google said during the biggest ecommerce event in the Netherlands.

Lengow, a European feed management tool, has written a free white paper about how Google Shopping can be mastered to increase sales. The company's first English-written white paper contains tips, market data, as well as expert advice, and frequently asked questions.

Compare Group, a Dutch holding company consisting of five price comparison services in four different countries, wants to welcome 50% more visitors in 2015 than it had last year. And in terms of clicks it thinks it could achieve even much more growth. We interviewed CEO Ben Kerkhof, who explained to us why the company mostly thinks about a girl named Lisa these days…

Facebook is a very popular social network amongst European online retailers. Except for the United Kingdom, where online retailers are more active on Twitter. But Twitter is however still less popular in the UK than in other countries like Germany or Spain. These two countries have the most social media savvy online retailers, as 90% of them are on Facebook and 80% are on Twitter.

Interbrand published its 'Best Retail Brands' list for the fourth time and this year it seems that Hennes & Mauritz (H&M) is Europe's most valuable retail brand. The original Swedish fashion company is ranked as the top retailer in Europe with 13.11 billion euros. The world's most valuable retail brand is Walmart, which has an estimated brand value of 95.15 billion euros.

European online retailers aren’t that popular or active on social networks like Facebook and Twitter, when compared to American e-retailers. But it seems that it helps to sell clothes online, as six of the ten most liked online retailers on Facebook in Europe sell primarily apparel.

We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe.