Marketing

Some online stores tend to adjust their prices, so consumers won't go ordering something at a competitor's website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries.

In the United Kingdom, homeware items, such as toasters and table lamps, account for a quarter of all online retail searches this year. Furniture is also very popular, as about one in five searches is for products belonging to this category.

Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google's marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online.

A new study on omnichannel in the European fashion industry shows that social media, online customer loyalty and store localization are the most common omni-channel solutions. The least common features are online order of in-store inventory with in-store pick-up by the customer, same-day delivery and shipping and in-store reservation of inventory for in-store consumer purchases.

Shopkick will leave Germany as of January 31, next year. The ecommerce app, which rewards consumers for walking into stores, entered the German market in October 2014, but is already leaving again. On the website it explains its parent company has made the strategic decision not to continue the service in Germany.

A new year is around the corner and we might see some new things in 2017. Four CEOs of leading Nordic ecommerce companies share their thoughts on what they think will be the key ecommerce trends in 2017.

Black Friday and Cyber Monday are only one month away and these days mean big business for online retailers across Europe. But in some countries these aren't the biggest days for online shopping. In the Netherlands and Austria for example, most online revenue is expected to be generated on December 12. See what the biggest days are for online shopping in Europe.

Ecommerce companies can really make a difference nowadays if they use their data efficiently. But there's data everywhere and it takes some time and effort to analyze all this. A European startup that tries to solve this problem, is MonkeyData. This Czech SaaS company analyses data from various sources and shows the results in one place in an organized dashboard. We interviewed them about data, ecommerce software and the differences between some European countries.

It seems like Dutch retailers have embraced Google Shopping as an important advertising channel. Last year, this industry more than tripled the budget spend on Google Shopping. The share of paid search advertising on Google Shopping increased from 6 percent in 2014 to 23 percent last year.

French online shopping club Vente-Privee has launched its first European campaign. With the motto "À la Française", the company advertises on social networks in Germany, Italy and the United Kingdom while using typical clichés about France.

Beauty and personal care could be the next big online category in Europe, consulting firm A.T. Kearny thinks. But only if the products and online shops meet the unique needs of consumers. Nonetheless, online sales of beauty and personal care is expected to increase by more than 8 percent year on year until 2019.

German startup Picalike has served more than 100 million relevant product recommendations based on visual similarity in just one month. The software solution searches and matches product pictures, so customers find what they are looking for. Online retailers Otto, Bonprix and Esprit are among the ecommerce companies using Picalike.

Argos has partnered with Google and now shows the product availability from its local stores in real-time in the search results. Google also runs tests with other retail partners in the UK, as well with companies in Germany, France, Australia and Japan.

For years we hear that mobile commerce is really breaking through now. And that cross-border ecommerce will become even more important. But what are the specific ecommerce trends for this year? Three CEOs from leading Nordic ecommerce companies share their thoughts.

Zalando has quietly tested brand advertising at its own platform during the past few months. With a group of several brands, it ran 30 advertising campaigns from external brands on dedicated parts of its own online store and via third party sites.