Ecommerce News
menu
lightspeed ecommerce

Marketing - archive

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part

Read more about Marketing

‘IT teams delay optimization improvements’

‘IT teams delay optimization improvements’

An optimized ecommerce website is of great importance to retailers. But research shows that it’s probably not the best idea to let the IT team decide when to implement data-based optimization changes, as they only slow down the process. More than half of improvements were delayed by IT until they had the time to deal with them. Continue reading

Importance of comparison shopping in Europe

Importance of comparison shopping in Europe

An increasing amount of consumers are researching products before they decide to buy them. An important information channel during this process is the internet. In Central and Eastern Europe, comparison shopping engines have gained a key role in the buying decision process during the last couple of years. Continue reading

Twenga becomes Google’s Premier SMB Partner in France

Twenga becomes Google’s Premier SMB Partner in France

Solutions provider Twenga announced today its strategic alliance with Google and the fact it’s joining the Premier SMB Partner Program. This Google initiative connects small- to medium-sized business owners with established advertising companies who are specialized in AdWords. Twenga is now one of a dozen AdWords Premier SMB Partners in France. Continue reading

How to advertise on Instagram

How to advertise on Instagram

Earlier this month, Instagram made it possible for any company in 30 selected countries to advertise on the platform. Already, companies have seen some great results and analysts predict the social network could make as much as 1 billion euros in annual revenue in the next four years. But how to advertise on Instagram in the best possible way? Continue reading

Some German consumers pay more if they visit a store directly

Some German consumers pay more if they visit a store directly

Dynamic pricing isn’t something completely new. Lots of ecommerce website change the price of an item, based on variables such as the weather, website traffic, actual demand et cetera. But what if a consumer that visits an online store via Google Shopping needs to pay less than a visitor who shops at the website directly? It happens at German online lens retailers Lensbest and Mister Spex. Continue reading

Zalando: this is how Europeans like to shop online

Zalando: this is how Europeans like to shop online

Europe is a very complex entity. Similarly, in the area of ecommerce. There are many differences between the nationalities that are spread across the continent. And that’s something Zalando, Europe’s biggest online fashion retailer, loves to utilize. Now they’ve shared what they think are the differences between online shoppers in Europe. Continue reading

Differences per country in terms of coupon hunting

Differences per country in terms of coupon hunting

A survey among several European countries shows that it’s especially the Dutch and Irish consumers who are interested in fashion deals. Italians on the other hand, aren’t that keen on such deals. Of all 17 discount categories, coupon codes for women’s clothing didn’t make into the top 5 of most used discount codes for this country. Continue reading

Ecommerce in France: retailers are investing in mobile

Ecommerce in France: retailers are investing in mobile

This year, 19.2% of online sales in France will be carried out on a smartphone, still many retailers don’t have a mobile strategy in place. But mobile is the top priority for investments in the next 12 to 18 months. eTail France interviewed dozens of retailers to discover what they do to respond to the several big challenges in the market today. Continue reading

Catalogs in ecommerce: unnecessary or indispensable?

Catalogs in ecommerce: unnecessary or indispensable?

Catalogs were a very important marketing tool during the mail order era. But now with the success of ecommerce and the almost extinction of the mail order business, catalogs are however still being sent to millions of consumers. How could it be that such an old-fashioned looking medium is still being used by lots of retailers? Continue reading

These retailers are the biggest AdWords spenders in Sweden

These retailers are the biggest AdWords spenders in Sweden

One of the hardest parts of making an online business successful is getting the marketing right. The most well-known and easy-to-reach channel is probably Google Adwords. However, due to its character the competition is high and thus the channel might be expensive as well. What online stores in Sweden spend a lot on Google Adwords? Continue reading

‘Companies should embrace social logins’

‘Companies should embrace social logins’

When you want to onboard a customer to your online store, app or online community, you want them to register. But that’s something not every customer likes to do. Difficult forms with too many mandatory fields push people away. Social logins however are convenient and easy to use. More companies should embrace social logins, says the CEO of Veridu. Continue reading

Very.co.uk gets fully personalized homepage

Very.co.uk gets fully personalized homepage

Digital retail group Shop Direct has turned one of its brands into a fully-personalized shopping experience. Online customers who visit the homepage of Very.co.uk will not only see their name turn up in a carousel image, but they will also see their interests reflected in the different parts of the homepage. Continue reading

“Personalization is the future of online shopping”

“Personalization is the future of online shopping”

Retailers in the United Kingdom could be missing out on 94 million euros in additional revenue as they are failing to personalize the shopping experience. More than half of British consumers said they are more willing to choose for a retailer if it offered them a good personalized experience. Continue reading