Marketing

German consumers may be known for their saving habits, compared to other consumers in Europe they rarely use discount codes when shopping online. Only 30 percent of Germans use a coupon when they purchase something online.

Consumers in the United Kingdom want greater transparency and product information around sustainable purchases. Almost two thirds of young consumers would even reconsider their purchasing decision if retailers better communicated the impact they have on the environment.

Zalando's all-round service Zalando Plus will soon be available in more countries across Europe. The fashion retailer's loyalty scheme is already available for customers in Germany and Switzerland, but in the next twelve months, France and Italy will join.

Rakuten France has launched Club R Everywhere, an extended version of it current loyalty program Rakuten Club. With Club R Everywhere, customers from Rakuten get a 5 percent discount on purchases at partner brands, such as Nike, Expedia and Monoprix.

Pricing may be more important than ever before, but in the United Kingdom, many retailers  underestimate the importance of price and simply don't monitor prices at all. And when they do, they are spending too much time on this.

In Switzerland, online retailers will be competing each other with the highest discounts ealier this year. The last couple of years, big discounts were handed out on Black Friday or Cyber Monday, but this year, things are about to change. Several online retailers in Switzerland are now focusing on 11 November: Singles' Day.

UK Mail will become DHL Parcel UK. After Deutsche Post DHL Group acquired the British parcels and mail company in December 2016, it has now become time for UK Mail to fully integrate into the group's network of European parcel companies.

The average conversion rate, also known as the percentage of website visitors that complete the purchase order, is 1.6% in Italy. During the online customer journey, Italian consumers leave ecommerce websites mostly because of poor usability or a lack of desired products.

What do 93 percent of the largest online retailers in Germany have in common? They all have a digital corporate magazine. In Germany, 28 of the 30 biggest online stores have at least one company magazine. Only Media Markt and Medion don't play along.

Personalization is key for German retailers. Many of them are looking to invest in personalization solutions during this year, with more than half of them expecting to spend over a million euros to achieve this.

Black Friday continues to be one of the most important sales periods for Spanish small and medium-sized enterprises, especially online. This year's edition of Black Friday takes place on 24 November and it's expected that almost half of online stores in Spain will participate.

HUK-Coburg, the largest insurer of private households in Germany, will no longer list themselves on online comparison websites. Instead of paying high fees, it would make more sense to give customers more favorable offers, the car insurance company explains.

Strelsson, Switzerland's biggest menswear manufacturer, opened an online shop where consumers won't need to pay money to get a fashion item. In order to be the owner of a trench coat or pair of jeans, consumers need to collect a certain amount of Facebook likes on a shared post.

Some online stores tend to adjust their prices, so consumers won't go ordering something at a competitor's website. For Ecommerce News Europe, price tracking software provider Prisync looked at how many ecommerce websites in Europe change their prices daily and how high the stock-out ratio is in these countries.

Google has launched Google Marketing Solutions for Startups, a new centralized platform for startup companies of all sizes which gets them in touch with Google's marketing experts. Via this platform, the search company wants to help startups in Germany, Austria and Switzerland to find new customers and grow their sales online.