Retailers in the United Kingdom could be missing out on 94 million euros in additional revenue as they are failing to personalize the shopping experience. More than half of British consumers said they are more willing to choose for a retailer if it offered them a good personalized experience.
Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.
After an online and offline debate over the color of a dress, British womenswear retailer Roman Originals made some good money off it. Unintentionally at first, because their black and blue (or what is gold and white?) dress went viral without them doing anything about it.
KupiVIP.ru, one of Russia’s largest online retailers, announced its own one-day sale. Today it’s “Shock Sale” and the main purpose is to beat the sales records and to attract the maximum number of users to its website in 24 hours.
Companies with a Facebook Page are now able to add a call-to-action button, for example “Shop now” with a link to a product, to the top of their page. This feature was introduced in the US at the end of last year, but now it’s also available for companies in Europe.
Email marketing service provider Soundest had added some new automated features to its service. These features should help online retailers with developing customer relationships and growing sales. The company now has more than 5,000 customers from 115 countries.
Online shoppers gather research at more than ten different sources before they purchase something. And at the same time, online retail stores generate more page views than news sites. Online retailers should market this reach. That’s what Google said during the biggest ecommerce event in the Netherlands.
Lengow, a European feed management tool, has written a free white paper about how Google Shopping can be mastered to increase sales. The company’s first English-written white paper contains tips, market data, as well as expert advice, and frequently asked questions.
Compare Group, a Dutch holding company consisting of five price comparison services in four different countries, wants to welcome 50% more visitors in 2015 than it had last year. And in terms of clicks it thinks it could achieve even much more growth. We interviewed CEO Ben Kerkhof, who explained to us why the company mostly thinks about a girl named Lisa these days…
Today it’s Black Friday, the unofficial start of the holiday shopping season. It’s also the day many retailers use to offer special promotions and spectacular discounts to their customers. It started in the United States, as a lot of non-retail employees have both Thanksgiving and the day after off, and went for shopping on this Friday. But as American retailers have expanded their business to Europe, Black Friday is embraced by an increasing number of European retailers.
Otto is experimenting with interactive video clips on YouTube. Viewers can purchase the products that are presented during the pre-roll video advertisements with one simple mouse click. They will be directed to the relevant product page on Otto’s French subsidiary 3Suisses.
Dutch marketing agency Shop2market expands its international focus, opening an office in London. By adding a UK-based team the company is actively looking across the border, since it also has offices in The Netherlands and France. In the UK, Shop2market has clients such as Made.com, Dune London, Bottica and Cotsworld Outdoor.
An online store that claimed to ‘deliver anywhere’ in its TV ad, lost a battle started by a costumer living on the Scottish Shetland Islands who complained the ad is misleading because the company refused to deliver to the Scottish Island.
Germany’s phenomenal 7-1 victory over Brazil during the semifinal of the World Cup 2014 of course made many Germans very happy. But we’re wondering if this also counts for some retailers, who initially thought they offered a fun promotion, promising customers a discount for every goal scored. Seven German goals made up for some pretty business-damaging discounts…
Facebook is a very popular social network amongst European online retailers. Except for the United Kingdom, where online retailers are more active on Twitter. But Twitter is however still less popular in the UK than in other countries like Germany or Spain. These two countries have the most social media savvy online retailers, as 90% of them are on Facebook and 80% are on Twitter.
Interbrand published its ‘Best Retail Brands’ list for the fourth time and this year it seems that Hennes & Mauritz (H&M) is Europe’s most valuable retail brand. The original Swedish fashion company is ranked as the top retailer in Europe with 13.11 billion euros. The world’s most valuable retail brand is Walmart, which has an estimated brand value of 95.15 billion euros.