Marketing

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part…

Read more about Marketing

Zalando: this is how Europeans like to shop online

Zalando: this is how Europeans like to shop online

Europe is a very complex entity. Similarly, in the area of ecommerce. There are many differences between the nationalities that are spread across the continent. And that's something Zalando, Europe's biggest online fashion retailer, loves to utilize. Now they've shared what they think are the differences between online shoppers in Europe.

Continue reading

Differences per country in terms of coupon hunting

Differences per country in terms of coupon hunting

A survey among several European countries shows that it's especially the Dutch and Irish consumers who are interested in fashion deals. Italians on the other hand, aren't that keen on such deals. Of all 17 discount categories, coupon codes for women's clothing didn't make into the top 5 of most used discount codes for this country.

Continue reading

Ecommerce in France: retailers are investing in mobile

Ecommerce in France: retailers are investing in mobile

This year, 19.2% of online sales in France will be carried out on a smartphone, still many retailers don't have a mobile strategy in place. But mobile is the top priority for investments in the next 12 to 18 months. eTail France interviewed dozens of retailers to discover what they do to respond to the several big challenges in the market today.

Continue reading

Catalogs in ecommerce: unnecessary or indispensable?

Catalogs in ecommerce: unnecessary or indispensable?

Catalogs were a very important marketing tool during the mail order era. But now with the success of ecommerce and the almost extinction of the mail order business, catalogs are however still being sent to millions of consumers. How could it be that such an old-fashioned looking medium is still being used by lots of retailers?

Continue reading

These retailers are the biggest AdWords spenders in Sweden

These retailers are the biggest AdWords spenders in Sweden

One of the hardest parts of making an online business successful is getting the marketing right. The most well-known and easy-to-reach channel is probably Google Adwords. However, due to its character the competition is high and thus the channel might be expensive as well. What online stores in Sweden spend a lot on Google Adwords?

Continue reading

‘Companies should embrace social logins’

‘Companies should embrace social logins’

When you want to onboard a customer to your online store, app or online community, you want them to register. But that's something not every customer likes to do. Difficult forms with too many mandatory fields push people away. Social logins however are convenient and easy to use. More companies should embrace social logins, says the CEO of Veridu.

Continue reading

Compare Group wants 50% growth in 2015

Compare Group wants 50% growth in 2015

Compare Group, a Dutch holding company consisting of five price comparison services in four different countries, wants to welcome 50% more visitors in 2015 than it had last year. And in terms of clicks it thinks it could achieve even much more growth. We interviewed CEO Ben Kerkhof, who explained to us why the company mostly thinks about a girl named Lisa these days…

Continue reading

Black Friday is spreading to Europe

Today it’s Black Friday, the unofficial start of the holiday shopping season. It's also the day many retailers use to offer special promotions and spectacular discounts to their customers. It started in the United States, as a lot of non-retail employees have both Thanksgiving and the day after off, and went for shopping on this Friday. But as American retailers have expanded their business to Europe, Black Friday is embraced by an increasing number of European retailers.

Continue reading