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Marketing

Having an online store is one, if you don’t know how to reach people and get your first customers, then soon you will soon be out of business. And even if you have customers, it’s important to keep promoting your online store. That’s why marketing is a very important part of succefully running an ecommerce site.

Lengow publishes white paper on Google Shopping

Lengow, a European feed management tool, has written a free white paper about how Google Shopping can be mastered to increase sales. The company’s first English-written white paper contains tips, market data, as well as expert advice, and frequently asked questions. Continue reading

Compare Group wants 50% growth in 2015

Compare Group

Compare Group, a Dutch holding company consisting of five price comparison services in four different countries, wants to welcome 50% more visitors in 2015 than it had last year. And in terms of clicks it thinks it could achieve even much more growth. We interviewed CEO Ben Kerkhof, who explained to us why the company mostly thinks about a girl named Lisa these days… Continue reading

Black Friday is spreading to Europe

Today it’s Black Friday, the unofficial start of the holiday shopping season. It’s also the day many retailers use to offer special promotions and spectacular discounts to their customers. It started in the United States, as a lot of non-retail employees have both Thanksgiving and the day after off, and went for shopping on this Friday. But as American retailers have expanded their business to Europe, Black Friday is embraced by an increasing number of European retailers. Continue reading

YouTube users can shop at 3 Suisses via video ads

Otto is experimenting with interactive video clips on YouTube. Viewers can purchase the products that are presented during the pre-roll video advertisements with one simple mouse click. They will be directed to the relevant product page on Otto’s French subsidiary 3Suisses. Continue reading

Dutch marketing agency Shop2market enters UK market

Dutch marketing agency Shop2market expands its international focus, opening an office in London. By adding a UK-based team the company is actively looking across the border, since it also has offices in The Netherlands and France. In the UK, Shop2market has clients such as Made.com, Dune London, Bottica and Cotsworld Outdoor. Continue reading

Germany’s 7-1 victory over Brazil haunts online stores

Germany’s phenomenal 7-1 victory over Brazil during the semifinal of the World Cup 2014 of course made many Germans very happy. But we’re wondering if this also counts for some retailers, who initially thought they offered a fun promotion, promising customers a discount for every goal scored. Seven German goals made up for some pretty business-damaging discounts… Continue reading

Yandex let customers place orders via search site

Yandex, the most popular search engine in Russia, is now offering online stores a new model for listing their products on product search service Yandex.Market. The search engine currently gets a few cents every time a customer clicks on a link to a retailer’s website, but with the new model it will get 1% of the value of any transaction. Continue reading

These are the local social networks in Europe

We all know Facebook, Twitter and Google+. But what about the local social networks in Europe, like Hyves, Tuenti or Yonja? Say you want to expand your ecommerce business to Spain, do you know on which social network you can reach the youngsters? We do! Let’s have a look at some popular social networks in Europe. Continue reading