Consumer behavior

Ecommerce in Austria is growing rapidly and so is the willingness of Austrian consumers to buy goods online. Last year, the online sales per capita were worth 885 euros, which makes Austria one of the top countries in this area.

Consumers in the United Kingdom spent on average 74.09 euros per online FMCG purchase in 2016, which corresponds with a decrease of over 2 percent compared to the situation a year before. But still, the online ticket was 4.5 times higher than the offline one. Globally, only in Thailand consumers spend much more online on fast-moving consumer goods than they do offline.

Europeans are quite active in the ecommerce market. One in four Europeans with internet access shopped online at least once a week last year, while over 60 percent shopped online once a month. And 6 percent of Europeans shop online every day.

One in four Polish online consumers is planning to increase their expenditures on online shopping. They are also spending more on clothing and accessories and less on mobile devices than they did a year ago. Also, men spend more on electronics, while women spend more on books, CDs and films.

Almost 1.6 million Dutch people already shopped for groceries online at least once and expectations are the 2 million milestone will be reached next year. This means that one in six Dutch will buy their groceries online in 2017. The total revenue of online supermarkets in the Netherlands is expected to increase by 30 percent.

Consumers in Russia are buying more online. During the first half of this year, the total amount of online payments grew by 12 percent, while the number of transactions increased by 27 percent, compared to the second half of 2015.

Consumers in the UK are spending 5.77 billion euros less with their favorite high street retailers online than they would have if there were more delivery options. If same-day delivery was a possible option, 72 percent of consumers would shop more, spending an average of 198 euros extra each year.

Older consumers in Spain, ages 50 and up, were always among the most hesitant to use the internet or to shop online, but this trend is slowly shifting. Now internet is a common destination for Spanish seniors when asked where they most often buy products and services.

Online consumer spending in the United Kingdom increased by 8.4 percent in April compared to the same month last year. This annual increase was the fastest seen in the UK ecommerce industry since December 2014. In Ireland, consumers even spent 18.7 percent more in April than they did one year ago.

Almost 8 out of 10 consumers in Europe abandoned their online shopping cart at least once within the last six months. Within the last month, the percentage is still 39 percent. And almost a third of people never returned to complete the purchase, new research shows.

Nearly two thirds of internet users in the European Union made online purchases in 2015. The share of online shoppers in internet users is growing, with the highest proportions (both 68%) being found in the group of 16 to 24 year olds and that of 25 to 54 year olds.

About one in four online shoppers in Germany have ordered foods or drinks online. This percentage is the same as it was last year, when 28% of online consumers shopped groceries online. A new study shows that about nine in ten shoppers are satisfied with shopping groceries online, only 7 percent is somewhat dissatisfied with the experience.

Are their differences between shoppers in let's say France or Spain? Yes, of course. The major steps of the customer journey may look similar across all countries, there are certainly a few differences in each country. DPD studied the behavior and expectations of 18-25 year olds in the United Kingdom, France, Germany, Spain and Poland.

Consumers in the Nordic countries expect to conduct the majority of Christmas shopping offline. But Sweden is the notable exception, as a majority of consumers believe they will shop their gifts mostly online. In total, more than 80 percent of Nordic consumers will shop online this Christmas and almost a quarter of the Christmas shopping will be mobile.

Europe is a continent with many differences. Not just in terms of politics, culture and language, but also with regards to ecommerce. While the online retail industry in the UK has matured, it's still upcoming in countries in the Eastern part of the continent. Also, in terms of online spending there are many differences. A new infographic shows which country's consumers spend most online on average.