Statistics

The European online fashion retail market is set to grow 50 percent by 2025. The online turnover of this market will reach 175 billion euros, which equals 33 percent of the retail branch’s total. Cross-border marketplaces are the biggest drivers behind these growth.

Over half of online shoppers are prepared to wait longer for a parcel if it is from a sustainable shop. Still, only 1 in 5 customers are prepared to pay extra for eco-friendly delivery. Consumers are most worried about the environment when shopping for groceries and fashion.

Online B2B transactions in Poland are estimated to be worth 130 billion euros in 2021. This is an average year on year growth of 8.4 percent, when compared to the total market value in 2016 of 555.3 billion euros. Between 2016 and 2021, the market has grown 41.8 percent.

Last year, one out of four packages were returned in Germany. This comes to an estimate of 530 million parcels, with 1.3 billion items. Returning goods is part of consumer protection. On the other hand, the amount of returns brings high costs for sellers, as well as a large carbon footprint.

In online shops, 16 percent of products are out-of-stock. The United Kingdom and the Netherlands have the best product availability. Google Shopping, Facebook Product Ads and Amazon are the top three advertising channels for ecommerce sellers worldwide.

Even though the population in the Netherlands continues aging, retailers are hardly profiting from it. On the contrary, it will cost Dutch sellers 2 percent in revenue by 2032. Therefore merchants should focus more on the elderly, researchers say.

Spanish ecommerce was worth over 57.7 billion euros in 2021. This was a 11.7 percent growth when compared to a year earlier. A large part of this growth came from cross-border sales.

Dutch shoppers expect to buy more online in the next few years, in particular health, beauty and food products. For the first time, over half of consumers say they will buy more on their smartphone in 5 years.

At least four out of five Dutch elderly people regularly shop online. For most of them, convenience is the main reason to place online orders. However, the elderly often encounter obstacles. By making online stores more accessible, these obstacles are reduced.

Ecommerce turnover in Europe continued to grow in 2021. On the other hand, the number of online shoppers has dipped slightly last year. After a peak in ecommerce in 2020, growth is slowing down and stabilizing.

Wehkamp, the Dutch online department store, made 782,7 million euros in turnover in 2021. That is 7 percent more than the year before. The retailer maintained its revenue, even though online shopping is returning to pre-pandemic levels.

Over 40 percent of online stores close customer care after 5 pm, according to surveys in Germany and the Netherlands. Almost half of German shops are not reachable at night. However, the evenings are a peak time for online shoppers.

Fashion platform About You has increased revenue to 1.7 billion euros in 2021. At the same time, losses have more than doubled compared to the year before. The company says this is because of growth investments.

Over 90 percent of Polish B2B-companies plan to develop ecommerce channels. Around 40 percent of business providers already sell online. For one in four companies in Poland, ecommerce drives over 80 percent of revenue.

Since the war in Ukraine started, online fashion sales in Germany fell 9 percent. Online interior design purchases, which is known as a stable category, also slowed down. Overall, though, ecommerce sales grew 8 percent in the first quarter.