Statistics

Last year, French ecommerce generated 146.9 billion euros in online sales of products and services. This is a growth of 13.8 percent when compared to 2021. The growth is mostly caused by the online service sector sales, as products sales fell 7 percent.

Non-food online sales in the United Kingdom, France, Germany, Italy and Spain are expected to grow up to 4 percent. This is mostly driven by rising prices due to inflation. At the same time, sales volumes are set to fall up to 5 percent.

Online revenue in the Netherlands has decreased 7.6 percent in 2022 when compared to a year earlier. Pure online stores generated revenues of 5.8 percent lower. Multichannel sellers saw their turnover decrease by 9.6 percent.

Online sales of physical goods in Germany made 9 percent less revenue last year. Digital services such as travel and events, on the other hand, increased by nearly 40 percent. In total, German ecommerce generated just over 100 billion euros of revenue in 2022.

Most European countries have an average of daily time spent using social media below the worldwide average of 2:31 hours. Romanians use it a bit more often, 2:32 hours a day. Additionally, almost 26 percent of social media users worldwide use it to find products to purchase.

Gross sales in Spanish ecommerce are expected to increase 20 percent by the end of this year. The country is expected to generate 65.3 billion euros in sales, of which 17 percent will be generated by online sales.

The selling of pre-owned items is growing in popularity. In 2021, the European recommerce market was worth 75 billion euros. It is expected to grow 60 percent by 2025, to 120 billion euros.

In the period from October 1^st to November 30^th, which includes Black Friday, German sales of online retailers decreased 16.8 percent when compared to the same period in 2021. It is the first time that this decrease happens, since researchers started measuring in 2014. However, an increase of 13.1 percent remains when compared to 2019.

As lockdowns were lifted earlier this year, the amount of online sales has dropped in the Netherlands. The total decline in online revenue is expected to reach 3 percent in 2022. However, online turnover growth will reach between 5 and 10 percent next year as a result of inflation.

Vinted, the marketplace for secondhand fashion, has made 118 million euros in losses in 2021. That is a fivefold increase compared to a year before, when the company was only 24 million euros in the red. At the same time, revenues increased from 148 million to 245 million euros.

More than half of online stores in Britain close their customer care after 5 pm. Additionally, 27 percent of the online stores in the country are only available during the daytime on Monday to Friday. “A missed opportunity”, says Jonathon Huggett, Business Development Manager at Salesupply UK.

Correct product information is important in online shopping, according to 94 percent of consumers. Compared to last year, this is an 11 percent growth. A lack of good product information even makes 53 precent of buyers want to shop elsewhere.

Most Europeans shop online every week or more, spending an average of over 340 euros a month. They mostly buy fashion, pay for bills or order food. One in three purchases is made crossborder. Ireland, Germany and Israel buy internationally the most, while France is the least likely to buy outside of the country.

While B2B sellers are increasingly turning to ecommerce solutions, customers still encounter issues when trying to order online. At least 32 percent of B2B buyers said that finding products is the biggest online issue. A more personalized shopping experience could solve that issue.

During the first quarter of this year, 74 percent of Dutch consumers bought services or goods online. This is a decrease of 3 percent when compared to the same period a year earlier. Consumers also bought less physical than digital products online.